Mumbai: LehLah, a pioneering fashion- tech platform, has announced its partnership with the actor and fashion icon- Athiya Shetty. This collaboration signifies a pivotal moment for LehLah in its mission to revolutionize the social commerce space, giving customers a chance to shop directly from influencer’s posts on social media.

LehLah is a distinctive platform tailored for fashion enthusiasts, where they can explore posts curated by their favourite creators and shop the looks with the click of a button. This ends the herculean task of having to rummage around trying to figure out where the influencer got his/her outfit from. It provides for a seamless social shopping experience- right from discovering and exploring, to shopping.

Furthermore, LehLah helps creators monetize their content and earn a commission on each sale generated through their posts. In this manner, LehLah helps all three communities- influencers, brands, and customers.

The choice to partner with Shetty, a celebrated figure in the world of fashion, is a strategic move that perfectly aligns with LehLah's vision. Athiya is renowned for her unique and authentic style, often setting trends that resonate with fashion enthusiasts.

Shetty's authenticity and natural inclination to fashion blends harmoniously with LehLah's mission to empower creators to present their genuine and real recommendations. Together, they aim to simplify the shopping experience for users who want to shop from the creators they adore.

LehLah founder Ashna Ruia expressed her excitement, stating, "Our partnership with Athiya Shetty is a game-changer for LehLah. Her celebrated style, and real personality is what LehLah embodies. We hope that this partnership helps solidify our position in the fashion-tech market.”

Shetty also conveyed her enthusiasm about the collaboration, saying, "I am delighted to be a part of this collaboration with LehLah. The concept presents a tremendous opportunity for the Indian audience, offering users a way to shop directly from what they see on social media.”

This collaboration between LehLah and Athiya Shetty promises to redefine the social commerce landscape, providing a more accessible, engaging, and rewarding experience for both creators and consumers, thus offering an exciting new dimension to the world of fashion.