iWorld

Ditto TV introduces new payment model

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/02/25/ditto_TV_0.jpg?itok=B5Tib8Mz

MUMBAI: Ditto TV, India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL) has partnered with mobile payment provider Fortumo to introduce a new mobile payment option to further simplify the overall consumer experience. With this partnership, Ditto TV users can now subscribe to their favourite content on Ditto TV and make payments directly through their mobile operator, and without the need of a credit card, cash on delivery (COD), or net banking options. This payment model is available for both post- paid and pre- paid mobile users.

Speaking about this partnership, Manoj Padmanabhan, Business Head, DittoTV said, “We at Ditto TV are committed to making the user experience as seamless, convenient and memorable as possible. With the association with Fortumo, we are now a few steps closer to ensuring that our users have the ease and simplicity they need to make payments using their mobile phones. Fortumo, with its multiple telecom operator tie-ups, will help us reach out to complex markets, where credit cards or net banking options are limited, and build our presence across key markets beyond the metros.”

"Compared to mobile phone users, there are very few credit card owners in emerging markets like India and South-East Asia. This creates a situation where a lot of people want access to mobile entertainment, but have no way to pay for it. Operator billing solves this problem by allowing companies like Ditto TV to charge users on their phone bill. In addition to significantly expanding payment coverage for merchants, Fortumo also reduces the time to market as only one integration to enable payments in 80 countries globally," said Gerri Kodres, SVP of Business Development and Carrier Relations at Fortumo.

Interestingly, India has witnessed stronger adoption for smartphones with a market penetration of close to 100 million, as compared to 20 million for credit cards. Furthermore, credit card penetration remains largely confined to metros, comprising a mere 1.7% of the country’s overall population. Another challenge is the inherent resistance observed among credit card users, in sharing critical account-related information, along with the tedious sign-up processes involved. Allowing payments through mobile operators effectively mitigates the need for credit card information and will help Ditto TV reach out to a huge potential user base across smaller markets which have limited access to credit cards. Fortumo currently operates in about 80 countries across the world and has tie ups with most major Indian telecom operators – Idea Cellular, Vodafone, Airtel and Tata Docomo.



Ditto TV has integrated this seamless process for mobile payment across all subscription packages, including VOD and MOD content. All a customer needs to do is to select the content to view and confirm the payment on the mobile phone charging the amount to their mobile operator. Fortumo will process the payment request with the concerned telecom operator and once the verification is generated, the user can avail the content. The payment is later charged to the customer mobile bill or deducted from his pre- paid account balance, as the case may be.



Today, Ditto TV offers the largest collection of premium content through 70 LIVE TV channels spread across leading genres like GEC, Sports, Lifestyle, Regional and News along with rich on-demand video capabilities. Ditto TV can be downloaded from www.dittotv.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bobbles%20%281%29.jpg?itok=LTEeg7Ky
Bobbles DTH/OTT offers top Indian TV channels in Europe

Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

iWorld Pay-Per-View
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/park-jin-hyo-800x800.jpg?itok=vKr83R3Q
Mobile Congress: SK Telecom to discuss 5G commercialisation with Nokia & Ericsson

MUMBAI: SK Telecom has announced that it will participate in the 2017 GSMA Mobile World Congress to be held from 27 February to 2 March, at Fira Gran Via, Barcelona, Spain. The company has set this year's theme as "Connect Everything" and will be showcasing a wide variety of innovative technologies...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Gopal%20Vittal%20and%20Sigve%20Brekke.jpg?itok=rUypukfA
Airtel to take ownership of Telenor's India operations

MUMBAI: Telenor ASA, on 23 February, entered into a definitive agreement with Bharti Airtel Limited (Airtel), whereby Airtel will take full ownership of Telenor India, subject to regulatory approvals. Airtel is India’s largest wireless operator with over 269 million subscribers and a revenue market...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ravi%20%281%29.jpg?itok=TE6RHm0P
India takes significant initiative to secure cyber space

Extending the 'Swachh Bharat' campaign to the cyber world, the minister of electronics and information technology Ravi Shankar Prasad has launched the Cyber Swachhta Kendra–Botnet Cleaning and Malware Analysis Centre for analysis of malware and botnets that affect networks and systems.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/poll%20%281%29.jpg?itok=cBLF8i5b
Amazon's Michael Paul joins MLB's video streaming service BAMTech

Amazon’s digital media executive Michael Paull has been hired to lead the $3 billion video-streaming company BAMTech. The announcement was made by Major League Baseball Advanced Media, which sold one-third of BAMTech to Walt Disney in August. Disney bought a 33 per cent stake in BAMTech for $1...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/arre%20%281%29.jpg?itok=pLONAN-9
Arré premieres 'The Adventures Of Abbaas Mastan' on Facebook

Arre is all set to take the viewers to the wildly fictionalised world of two film students on one global mission - to make the world’s most viral video. The Adventures Of Abbaas Mastan is a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/mma%20%281%29.jpg?itok=sXrOXBXX
'Budget' on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study

Kantar IMRB, along with Mobile Marketing Association (MMA India), jointly studied the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/hip-hop%20%281%29.jpg?itok=MLEUbZCP
One Digital launches 'Hip Hop Highway' on Saavn

In an effort to amplify its efforts in catapulting India’s burgeoning hip hop story, Saavn and One Digital have launched their new audio show, Hip Hop Highway. The show will have 12 episodes, releasing a 25 to 30 minute episode each Wednesday starting from today.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Jyoti-Deshpande1_0.jpg?itok=I6gyVlFa
Eros International Plc reports massive bottomline gains for third quarter

BENGALURU: Eros International Plc (Eros) reported more than a 15 fold (15.4 fold) increase in operating profits for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to corresponding year ago quarter. Operating profit in the current quarter was $8.2 million as compared to...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories