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Sky & Cisco launch OnPrime TV, offers south Asian channels too

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MUMBAI: Consumers in the UK, Italy and Germany can now access popular foreign language film, television and news channels in one place via OnPrime TV, a new innovative app-based streaming service developed by Cisco in collaboration with Sky, and supported by Encompass Digital Media.

Powered by the Cisco Infinite Video Platform, OnPrime TV offers viewers access to high-quality foreign-language linear content. The service includes Sky South Asian, Sky Arabic and Sky Russian channel packs, downlinked and encoded by Encompass.

The OnPrime TV app can be downloaded via the app store on Apple TV4, or by searching for OnPrime TV on Apple TV3. All channel packs offer a 30-day free trial, and range in price from £8.99 to £17.99 a month. Cisco plans to expand the service to more devices and additional European countries during 2017.

"OnPrime TV fills the gap in the market for high-quality foreign entertainment available to non- European expatriate communities living in Europe," said Cisco vice president - strategy and product management, SP applications and platforms Rajeev Raman.

"Sky has worked closely with Cisco for years, and we're pleased to be partnering with them on this innovative new service," said Sky group director - business development and strategic partnerships Emma Lloyd. "Cisco's technological expertise and Encompass' long-standing history of delivering reliable broadcast solutions, combined with Sky's strong track record on curating content and streaming to millions of customers, has created an exciting new service."

OnPrime TV Channel Packs include:

Sky Russian pack: THT, Bestseller, Moolt, Planeta HD, 1+1 International, CTC International, Domashniy, Peretz, TV1000 Russian Kino. In the UK and Italy, the pack also includes Channel One Russia, Carousel, Vremya, Dom Kino, Muzika Pervogo.

Sky Arabic pack: Rotana Aflam, Rotana Cinema, LBC, Rotana Clip, Rotana Mousica, Rotana Classic, Rotana Khalijia.

Sky South Asian pack: Sony Entertainment TV Asia, Sony Max, Zee TV, Zee Cinema, Zee Punjabi, B4U
In Germany and Italy, pack also includes Star Plus, Star Life Ok, and Star Gold. Star TV pack is also available separately in UK with Star Plus, Star Life Ok, Star Gold.

Cisco is building the simplified, automated and virtualised network platform of the future based on industry-leading software, systems, silicon and services. This enables service providers, media and web companies worldwide to reduce costs, speed time-to-market, secure their networks and sustain profitable growth.

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