MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.

This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.

Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.

Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.