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Netflix hires Dipashree Das as partner marketing -SEA & India

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MUMBAI: Video streaming OTT Netflix is slowly and steadily building up its management in Asia and in India. The latest recruit in the firm is Dipashree Das who has hopped on board as partner marketing for south-east Asia and India.

Das is a senior digital and content marketing professional with more than 11 years of experience across TV, digital and brand marketing.

She began her career with Hindustan Lever and worked there for five years before being posted as regional brand manager personal and wash. Following that she worked at NDTV Profit as the head of ad-funded programming and correspondent.

She then moved on to Channel News Asia and went on to lead the 360 digital strategy and content team. She was with Singtel for the last three years working on marketing, advertising, trade marketing, regional partnerships and sales strategy.

In August, Netflix announced the appointment of two professionals ? Swati Shetty -- who has got the designation of Director, International Originals & Acquisitions ? and Gaurav Pradhan, who joined the company as director of business development.

The streaming service launched in India with premium pricing and has managed to attract less than a guesstimated 50,000 subscribers in India.

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