iWorld

Netflix aims at 50% original programming

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/21/Untitled-1_41.jpg?itok=UiYcHhbc

MUMBAI: Challenge for few, exhilaration for many. Netflix CFO David Wells has shown a keen interest in expanding its library of original content. The streaming service is driving towards having half the content to be original production over the next five years. The rest will represent licensed TV shows and movies.

Wells said that they had been on a multiyear transition and evolution toward more of their owned content. Marking a shift in the balance between licensed and commissioned content, the service is already one-third to halfway towards reaching this target.

According to Wells, the goal for Netflix was to release something that appeals to each individual subscriber. On that front, they had got ways to go across different genres and formats. The nice thing about the platform was that it allows a lot of creative freedom, allowing for episodes of varying lengths.

It's been three years since Netflix started making original programming with House of Cards, Daredevil and more recently Stranger Things. In the movie space, the service has Adam Sandler's The Ridiculous 6.

Internationally, Netflix aims for about 80 per cent Hollywood content and 20 per cent local programming. Wells said that the exception was Japan, where Netflix bent more toward 50 per cent local content. About having an ad-supported model, Wells said that there was no such immediate plan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Mathew_Oommen-Yvette_Kanouff.jpg?itok=sfgHR-ZP
Cisco & Jio to build world's largest all-IP 5G-ready platform

MUMBAI: Reliance Jio is collaborating with Cisco to further expand Jio's existing multi-terabit capacity, first all-IP converged network.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Sunil_Mittal-Mukesh_Ambani.jpg?itok=mgqduD0B
Jio data offer unsustainable, acknowledges Airtel

MUMBAI: Bharti Airtel, India's largest mobile operator, has opined that the new tariff announced by Reliance Jio was very aggressive and unsustainable, and the industry would respond to it with additional data offerings and more competitive plans.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Jyotindra_Thacker-Youngky_Kim.jpg?itok=8JTWFZHy
Digital India: Jio & Samsung shift LTE mobile landscape

MUMBAI: Samsung has announced its innovative "I&G (Infill & Growth) Project" for Reliance Jio Infocomm Ltd in India. This joint project was established to upgrade current LTE mobile communication services across India by expanding both the current network capacity as well as network...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/deol%20%281%29.jpg?itok=pJ-BrMZd
Actors Apply associates with Vijayta & Lakhia for projects

ActorsApply.com is helping cast key characters for Apoorva Lakhia’s next, a romantic-thriller web series to be shot partially in India and London. The online system is also on the lookout for a debutante to star in Vijayta Films’ next, a much-anticipated venture starring Sunny Deol’s son, Karan...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Christopher-Slaughter%20%281%29.jpg?itok=zcwI7Bg-
How is OTT redefining media: CASBAA announces summit in Singapore

CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia, has announced its 4th OTT Summit, Asia’s OTT industry marquee annual event. A series of panels comprising the region’s leading experts will explore in detail how traditional media is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Aditya_Aima-Minal_Sharma.jpg?itok=F9f9_tYJ
Culture Machine reorganises sales team

MUMBAI: Digital media network Culture Machine has reorganised its sales team. Siddharth Narula, who served as the president – revenue, has been promoted to chief revenue officer. He will overlook the expansion of the firm’s technology sales footprint in international markets, starting with South...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/SiddharthaRoy-800x800.jpg?itok=AGO2pG8_
Hungama Play partners UK' ITV Studios, to foray into original content

MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/amzaone%20%281%29.jpg?itok=rPJLBlvy
Amazon & Netflix bag maiden Academy Awards

From wrongly naming the winner for the best film to presenters handling wrong cue cards, this year’s 89 Academy Awards did make news but, for several odds. Not only was La La Land named as the winner of for the best film instead of Moonlight but, reportedly presenters were given the wrong cue...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/mittal%20%281%29.jpg?itok=uIyWNuJu
Airtel makes roaming data & incoming free

Bharti Airtel, India’s largest telecommunications services provider, today announced radical changes that redefine the value proposition for domestic and international roaming. With this, Airtel mobile customers will be able to carry their numbers across India and the world and stay connected all...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories