Matched! The first digital short film collaboration between India and Pakistan, presented by Arré and Teeli, on the occasion of Independence Day


MUMBAI: India’s leading digital platform Arré has collaborated with Pakistan’s premier digital entertainment brand Teeli to co-produce, co-write, and co-create the first digital short filmed across Delhi and Karachi, to celebrate Independence Day for India on the 15thof August and for Pakistan, on the 14th of August. 

The collaboration is an attempt at opening up dialogue in a purely creative field, far removed from political and diplomatic relations between the two countries. The idea is an experiment to engage with shared cultural values like food, language, and social relationships, rather than the politics that has shaped the current narrative. 

The short film explores the possibility of a personal relationship between young peoplein these two countries and tries to ask the question: What would happen if one of us got a chance to befriend someone across the border? Would the countries’ political and social history come in the way? Is the sarhad more than just a geographicalconstruct demarcating territory? 

Matched! captures the unlikely friendship between an Indian girl from Amritsar and a Pakistani boy from Lahore, made possible through a dating app. Lahore and Amritsar are only 50 kilometres apart – and yet, are separated by more than just geography. So what happens when two people who only associate India with Bollywood and Pakistan with Coke Studio, strike a conversation? A friendship evolves, similarities are discovered, differences are cast aside, and by the end of it, you’re left wondering what makes them so different from us.

The video will be out on the Arré and Teeli platforms simultaneously on the 13th of August. Catch the teaser here https://youtu.be/-0Ga51UUVgI

The film was a collaboration between Arré and Teeli in every sense of the word. From script, production, and post-production, teams on either side worked on Skype over a period of two months, with the sole purpose of exploring how we can overcome barriers with digital content. The film was simultaneously shot in in Karachi and New Delhi by members of the two teams and every attempt was made to deliver a film that is not one country’s version of the other, but a joint expression of two neighbours. Even though the crew and actors on both sides never met each other, the working relationship evolved smoothly over two months for a seamless film that does not feel divided in any way. 

Sharan Saikumar, Creative Director Arré,said “Matched! is a product of the digital age. It suggests that even though our countries and politics may falter, as people we can always be true.”  

Gul Zaib Shakeel, Head Writer, Teeli, said “Digital content has made borders irrelevant. It’s shown and shared the thrilling, mundane and honest things that our regular lives are all about. The fact that content from either side of the border resonates with the other is testament to how truly similar we are at the core. This is what the video is about. Teeli hasn’t worked on a collaboration of this nature before. Once the introductory phone calls with Arré were done, you’re essentially working as one unit… with a lot of distance between each other. From video calls that stretched for hours to last-minute phone calls from the set to confirm minute details, the journey from scripting to production to post has been an absolute delight."

Latest Reads

Netflix global marketing chief exits

Netflix global marketing chief Stephen Bruno has exited the company, according to reports. The veteran will join MGM and will be named chief marketing officer (CMO) to advise on both its film and television ambitions.

iWorld Over The Top Services
Promax india 2019 announce their boot camp workshop with award winning creative director, Richard Holman

Last month, Promax India announced the innovative theme for their annual awards and conference as ‘The New Wave’.

iWorld Over The Top Services
Facebook announces AI for social good summit

With a vision to leverage the power of Artificial Intelligence (AI) to deliver social good, Facebook has announced its inaugural 'AI for India Summit' focused on discussing inclusive growth and solutions to the most enduring social challenges.

iWorld Social Media
RBNL’s chief financial officer Asheesh Chatterjee takes on the additional role of the company’s chief business officer

Reliance Broadcast Network Limited (RBNL) announces the appointment of Asheesh Chatterjee in the role of ‘Chief Business Officer,’ in addition to his current responsibility of serving as ‘Chief Financial Officer’ of the company.

iWorld e-commerce
IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia

YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India.

iWorld Over The Top Services
Airtel led broadband subscriber growth in Jan-19

The Sunil Mittal-promoted Bharti Airtel Ltd (Airtel) led broadband subscriber growth, both wired as well as wired internet, for the month ended 31 January 2019 (1 January 2019 to 31 January 2019, Jan-19) according to Telecom Regulatory Authority of India (TRAI) data for the period. In Jan-19.

iWorld Over The Top Services
T-Series beats PewDiePie to become world's top YouTube channel

After a heavy battle of several months, music label and production house T-Series has finally overtaken PewDiePie to become the top YouTube channel. T-Series now has 90.52 million subscribers, a little above the Swedish YouTuber’s 90.49 million.

iWorld Social Media
Netflix testing Rs 250 mobile-only subscription in India

Giant video-streaming service Netflix is believed to be experimenting with a mobile-only subscription for a select group of users in India. Rs 250 per month is what the streamer is hoping to charge for its mobile-only plan, half of its Rs 500 entry-level subscription price in the country.

iWorld Over The Top Services
ZEE Tamil, ‘Yaman’, ‘Vadacurry’ and more…the Best of Tamil content now available EXCLUSIVELY on ZEE5 in malaysia!

Recently launched streaming platform ZEE5 today officially announced that, starting 1st April 2019, ZEE’s much-loved channel ZEE Tamil will stream EXCLUSIVELY on the platform for audiences across Malaysia.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories