iWorld

India's OTT video market to expand at 40% CAGR by '20; RecoSense wins F&S award

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/innovation-awards-800x800.jpg?itok=rMn-tMJ_

MUMBAI: Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a CAGR of 40% to 355 million in terms of unique video viewers by 2020. As OTT video delivery becomes imperative for media companies, it is essential to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense provides a platform that uses automation and can help track user behavior across the Internet. It then interprets content recommendations suitable for a viewer and prolongs user engagement on a site with personalization. It also offers analytics with visualization and a content management system to enable OTT providers realize the efficacy of their services.

RecoSense, an innovative venture providing SaaS-enabled platform for Data Intelligence, has been felicitated with the ‘India OTT Video New Product Innovation Award’ at the 2016 Frost & Sullivan India Best Practices Awards held in Mumbai recently. Its SaaS-enabled platform is built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

Congratulating RecoSense, Frost & Sullivan Global Innovation Center and Digital Media Practice research director Vidya S. Nath said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

RecoSense CEO Amith Srinivas said, “RecoSense will leverage this platform to pioneer data intelligent automations for digital content to reach the suitable target users. RecoSense will strengthen the indigenous Knowledge Graph IP and build expertise in the data science areas of personalization, recommendation, and analytics. We are grateful to our customers, our team for their committed efforts, and our investors for their contribution to achieve this milestone and seek continued support from the industry to reach higher goals.”

The award recipient was judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

RecoSense uses artificial intelligence and machine learning to enable automatic keyword generation, effective meta tagging, and effective recommendation engine. OTT viewership in India is highly fragmented due to diverse and multiple languages and preferences. This trend has boosted the creation and aggregation of a sizable inventory of regional content. RecoSense’s clients are leading companies in the industry, both in India and abroad, providing Video Streaming networks, Digital Publisher networks, YouTube networks, Ad networks, and e-Commerce.

RecoSense offers data intelligent platform for Metadata Generation, User Personalization, Content Recommendation, and Analytics. Given the exponential growth of digital media content across categories of Entertainment, News, Business, Sports, Music, etc.,

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/alt.jpg?itok=3HGz2se5
Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV

FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vice%20Media-Story.jpg?itok=jKss617w
Vice Media to build largest OTT platform, expand to 80 markets by early '18

MUMBAI: Capital infusion of $450 million in Vice Media, which is a partner of Times of India, will help accelerate its expansion from 30 to 80 markets by early 2018 for the youth-focused media group. Known for its online videos and edgy reporting, Vice operates a popular YouTube channel and also...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Uday%20Reddy.jpg?itok=OdzSEpqC
Dharma's Baahubali & Humpty Sharma etc movies to be on YuppTV

MUMBAI: YuppTV, a leading OTT brand for South-Asian content, has entered into an alliance with Dharma Productions, one of the most successful productions houses in India today. As part of the association, YuppTV users across the globe, excluding India, can now watch various blockbusters by Dharma...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Mike%20Nikzad.jpg?itok=jnCS_SGu
Ooyala hires Syncplicity's Mike Nikzad as COO

MUMBAI: Ooyala, leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, has appointed Mike Nikzad as its chief operating officer (COO). With more than 25 years of business operations and engineering leadership experience, Nikzad will be...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Anil%20and%20Mukesh%20ambani.jpg?itok=k-ROZzCu
CCI reviewing Jio-RCom pact for sharing 800 MHz spectrum

MUMBAI: Mukesh Ambani's Reliance Jio Infocomm has sought approval from the Competion Commission (CCI) for the proposed spectrum sharing deal with Anil Ambani's Reliance Communications. The CCI website states that the deal is under review. Jio is waiting for an approval from the CCI for pacts...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Nachiket%20Pantvaidya-800x800.jpg?itok=PxK5bP0G
ALTBalaji integrates JioMoney as a payments platform

MUMBAI: ALTBalaji, a digital platform for original content subscription service, has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions Limited. The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers. With over 250 hours of original...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/fubotv.jpg?itok=UleL2CDn
Sports-first TV service FuboTV receives $ 55 m investment

fuboTV (fubo.tv), a leading sports-first streaming TV service in the U.S., has announced that it has raised an additional $ 55 million. The Series C round was led by leading Europe and New York-based VC fund Northzone, which will take a board position at the company. Also participating in the round...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/keshat.jpg?itok=cNP5WkY5
Amazon Prime: Keshet brings 'Baker and Beauty' to 200 countries

Keshet International (KI) has announced a worldwide licensing deal in more than 200 countries and territories for the addictive Israeli romantic comedy series The Baker and The Beauty. Prime Video will be the premium subscription streaming home for season one and season two which is currently...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/facebook.jpg?itok=OpzKn6IA
News: Facebook edges out traditional media, global: 39% & A-Pac: 22%: Ogilvy survey

Survey findings released by Ogilvy Media Influence's annual global survey of over 250 reporters and editors finds Facebook to be the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories