iWorld

Hoichoi to venture into pay-per-view, offline payment method

It has planned to add more than 100 hours of original content

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/20/Hoichoi.jpg?itok=AGXQdBec

MUMBAI: SVF, the big name in Bengali entertainment industry, last year launched its Bengali OTT platform Hoichoi riding the wave of digital growth.  In the second season of its journey, it is expanding its footprint into Bangladesh and UAE market. Though dependent on the SVOD model since birth, it will now introduce pay per view model as well. Moreover, in a first of its kind move in the industry, it has launched Hoichoi Top Up card which will be available in nearest retailers or upcoming Hoichoi kiosks. Given the preference for cash payment, this is an offline payment method.

Along with a new payment method and business plans, it has the ambition to add more than 100 hours of original content in the upcoming year. The new content pipeline includes 30 original shows, some of which are second seasons of popular web series already aired on the platform. While SVF, the parent company has a rich history in the Bengali film industry, the digital venture aims to add 12 original films.

Hoichoi co-founder Vishnu Mohta mentioned the high user engagement of the app though kept mum on subscriber numbers. He claims the average time spent in-app is one hour per day. It is not certain how the company has been able to get its return but the awareness of Hoichoi has been created.

Like other OTT platforms, Hoichoi is also seeing traffic from tier-II and III cities. In addition to that, almost 40 per cent of the audience comes from non-urban areas and Hoichoi director and co-founder Mahendra Soni mentions this as the rationale behind introducing offline payment method.

While Bengali industry makes many good films, the natives living outside Bengal don’t get the chance to watch them in theatres often. The plan of digital premiere is aimed to bridge this gap. “In yet another first in the Bengali entertainment space, we are now introducing the ‘pay per view’ feature as part of the TVoD model. We will be releasing movies on Hoichoi very soon after their theatrical release and the viewers will have the option to pay for the content on an a-la-carte basis,” Hoichoi director and co-founder Shrikant Mohta said.

A partnership with Airtel TV in India, Robi in Bangladesh and Etisalat and du in UAE have also been struck.

There is also a plan for a Bengali app and website interface making it more comfortable for users. Simultaneously, Hoichoi wants to dub the shows into other languages like Hindi, Tamil and Telugu. To position it more strongly as a brand, the platform also start merchandising.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/dhanbad.jpg?itok=UsVaq8ob
Crime, Camera, Action like never before...

Dhanbad Blues – hoichoi's latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee5.jpg?itok=5tpEwmGW
ZEE5 announces partnership with Zeasn

Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/eros.jpg?itok=rzOkdT4P
Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, FLESH...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/amazon.jpg?itok=6QwaYj35
OnePlus 6T customer from New Delhi becomes the first-ever ‘OnePlus Lucky Star’

Amazon.in, in association with OnePlus, the leading premium smartphone maker announced its unique ‘OnePlus Lucky Star’ campaign last week to celebrate the fourth anniversary of their partnership.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/money.jpg?itok=SHZ37rSd
Moneycontrol and IAMAI conclude the 4th edition of Digital Marketers’ Awards on a high note

moneycontrol, India’s No.1 leading financial and business media platform along with Internet and Mobile Association for India (IAMAI) hosted the fourth edition of the Digital Marketers' Awards (DMA).

iWorld eNews
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/snapdeal.jpg?itok=fT5MvMgi
Snapdeal 2.0 attracts 50,000 new sellers

Snapdeal 2.0 has announced that in the last 12 months it has added more than 50,000 new sellers to its portfolio.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/prime.jpg?itok=GEvAUr9O
Amazon Prime Video now speaks Tamil, Telugu

Amazon Prime Video, today announced the launch of Tamil and Telugu User Interfaces (UI), including navigation, browsing and customer support, to offer a more localised entertainment experience on Prime Video app and on PrimeVideo.com.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/sing.jpg?itok=pXNM9orA
CONTILOE PICTURES’ HISTORICAL PERIOD DRAMA '21 SARFAROSH SARAGARHI 1897' TO NOW STREAM ON NETFLIX

With the aim of bringing untold and unique stories to audiences all over the country, Contiloe Pictures, premium broad-based entertainment content Production Company, introduced a show based on the bravery 21 soldiers in British Indian Army - 21 Sarfarosh: Saragarhi 1897. Having wowed audiences on...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/05/netflix.jpg?itok=F3dOwLsF
Get ready to laugh, cry and cringe!

Today, Netflix unveils the premiere date and the first images of Sex Education, a distinctively honest and witty look at the universally awkward coming-of-age experience.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories