iWorld

Arre and Sony Liv to co-produce a web series

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/08/Arre%20Ochu.jpg?itok=vrxbkv5k

MUMBAI: After announcing a distribution alliance, Sony Liv and Arr?, have now come together to co-produce a digital series. Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors. The show will go into production soon and is planned for launch in early 2017 on both the digital platforms.

Rithvik Dhanjani has been signed as the lead of the series.

?The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show,? said SonyLiv EVP and head digital business Uday Sodhi.

The show promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.

A pack of three best friends-a groom to be and his two quirky friends -take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

?At Arr?, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we?re delighted to partner with a leading and established digital entertainment platform Sony Liv,for original content and look forward to many more such shows together,? added Arre co-founder and CEO Ajay Chacko.

The show is produced for Arr? and Sony Liv by Dhanjani and Srman Jain.

Dhanjani, said, ?I am super excited about the show and look forward to working with SonyLiv and Arr? again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5_0.jpg?itok=x8SwBFEF
ZEE5 LAUNCHES ITS THIRD TELUGU ORIGINAL – B.TECH

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/holly.jpg?itok=5biDAJHE
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/vijay.jpg?itok=UahAU1AX
Amazon Prime Video aims to keep evolving with customer taste

Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5.jpg?itok=mwTRbB35
As ‘Dil Se Desi’ as you are:ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rapreplaces classicalas the new embraces the old - in its own inimitable style.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/airtel.jpg?itok=9JnchNho
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/amazon.jpg?itok=jhIEy8G_
Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bi.jpg?itok=tUyElXKS
Binny Bansal steps down as Flipkart group CEO

Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories