ALTBalaji enters kids' entertainment with animated Moe Doe, Ding Dong Bell & Happy Lucky Ki Katti Batti


MUMBAI: After disrupting the digital entertainment space with original shows, ALTBalaji enters the untapped domain of kids’ entertainment segment in digital world. ALTBalaji -India’s largest mobile platform of original shows launches animated shows which includes popular and original characters; in both animation and live action. The original homegrown content is exclusively created for kids of age group 0 to 12 years; as there is a dearth of content designed for them. ALTBalaji is attempting to captivate the huge demand gap of this segment with ALTBalaji kids’ offerings.

These original shows are created keeping in mind the age group and their needs. The kids get to play, learn, and explore with the shows on the app. The app has parental control system which enables parent to be selective in the content that the kids are allowed to watch. Subscribed users could enable this parental lock on ALTBalaji mobile platform so that kids could access only ALTBalaji KIDS!

ALTBalaji Nachiket Pantvaidya CEO said, “Over the last few years, there’s been a paradigm shift from TV to mobile consumption, this is especially true for Generation Z apart from parents today. Kids’ entertainment on mobile & tablets has made them invincible, parents can control what the kids are learning or watching and they can decide what time they should watch it. Our content is fresh and entertaining; it lets the young minds explore, learn and nurture their creative and artistic side. To ensure easy understanding and to cater to diverse set of audience, we are offering shows in different languages including English, Tamil, Bengali, Telugu. This is especially good for Indian diaspora spread across the world as ALTBalaji app is available in 80 countries. We are excited to explore the untapped potential of this segment.”

ALTBalaji app encompasses exciting animated series like Moe Doe – a story about friendship between a little boy (Moe) and a dinosaur (Doe); Ding Dong Bell – story about three best friends; Happy Lucky Ki Katti Batti – a way to teach kids about shapes, maths, colours, good habits and values. ALTBalaji showcases the most iconic nursery rhymes through the animated show Nursery Rhymes. The platform has acquired original famous cartoons like Little Krishna, Shaktimaan, Shuriken School and many more.

ALTBalaji was launched all over the world on 16th April. The OTT platform aims to offer 250+ hours of original, exclusive content to its subscribers.

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