iWorld

70-80% of ALTBalaji traffic from telco tie-ups: Sunil Lulla

Balaji Telefilms wants to ensure that the television business continues ace the pack

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/20/ALTBalaji_original.jpg?itok=jmZ0NFW-

MUMBAI: Balaji Telefilms recently posted Q1 result where the TV business revenue remained flat while the digital venture ALTBalaji showed impressive result by acquiring 2.1 million new paid users excluding Reliance Jio platform users. For OTT platforms in India, telco deals have become important and ALTBalaji is not an exception. Balaji Telefilms Ltd group CEO Sunil Lulla said in an earnings call that about 70-80 per cent of traffic comes from telcos while the ARPU from the sector stands around Rs 15 per month. The company started telco deals last November with Vodafone following up with Jio and Airtel.

“In terms of value it will be between 60 per cent and 70 per cent because the ARPU that we are getting through the non-telco, that is the direct downloads, is about Rs 25 a month and the ARPU we are getting from the telco business around Rs 15 a month,” Lulla commented. However, he denied revealing the churn rate on telcos.

Along with good subscription growth, ALTBalaji’s revenue also picked pace reaching Rs 5.8 crore in Q1. The revenue without the impact of IND-AS 115 stood at Rs 7.1 crore. Currently, the platform has 21 original shows excluding kids content and comedy clips. Though the initial focus of the platform has been on creating Hindi dramas, the platform will add a Bhojpuri show to its regional content mix. To increase its appeal to Tamil audience, a market which has potential, it felt the need to create a reasonable library in the language. But until reaching the target of 30 shows, the team is not going to fully focus on Tamil library.

“Right now Tamil, Telugu, and Malayalam continue to be dubbed. Our real question is to get Tamil content onto our platform. We need to probably have a full fledged Tamil focus for which we will be able to create bandwidth only by October, November and December this year, which means the show will appear next financial year,” ALTBalaji CEO Nachiket Pantvaidya commented. “Bengali viewing audience or Marathi viewing audience can understand Hindi so we need to create that library of 10 to 15 shows and then enter the South market originally. Meanwhile, we do continue to have a dubbed presence in these markets,” he added.

In an astute move ,Ekta Kapoor led production house this year retained the IP of the show Dil Hi To Hain  reversing the industry norm. While the broadcasting right is with Sony, it can stream the show on ALTBalaji also. Regarding whether Sony pays less than competition, Lulla disagreed. He added further that each show has its own price rather than a standard half an hour rate card depending on the production quality and star cast. Explaining the detail, he reaffirmed there has been no loss of revenue because of this digital right.

While the TV production revenue remained flat across the last two quarters, three new show launches across broadcasters has been cited as the prime reason. For the very first time, the production house launched three shows in one month gaining the highest share post the IPL launch phase. “We have to incur costs in the beginning phase. This will definitely get dephased,” Lulla said confidently. Along with acquiring consumers for the digital platform and create a stable movie business, the company wants to ensure that the television business continues to ace the pack. It also hopes revenue will go up in the next quarters.

“Our focus obviously is on a good value pricing and which is why the television business is very important to us as much as the OTT business is strong on investment because we are in different cycles. The OTT business is in early stage growth and it will see galloping stage growth and maturity is really far away, so we would have got many, many years ahead of it,” Lulla said later.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/hotstar_800.jpg?itok=cvtBpj7Z
Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January

There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway. A crucial aspect of that arrangement played out on Thursday as president 21st Century Fox, Asia and chairman and CEO of Star India Uday Shankar was named chairman Star...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/voot.jpg?itok=pN1o0lJn
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/eros.jpg?itok=8oY_53Ap
Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT)

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/amazon.jpg?itok=mipYjx0N
Amazon Prime Video announces ‘Breathe’ S2

Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/paytm.jpg?itok=NXuhGUck
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/insta_0.jpg?itok=yPWoeSHU
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/jkn.jpg?itok=1AhFWTiq
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/swati.jpg?itok=k6UaO6Nj
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/paytm.jpg?itok=B_GtOF6l
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories