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Trace to launch its new OTT service Trace Play in Arkena

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MUMBAI: Arkena has announced that they have been selected to deliver an end to end OTT platform for Trace, the international multicultural TV network. To offer its fans and communities their favorite unlimited on-demand content, Trace is launching Trace Play, a new SVOD service.

Trace audiences will be able to watch a broad range of original and curated content related to urban and black culture on any screen via web and mobile apps on iOS and Android. To support TRACE in its multiscreen development strategy, Arkena is providing the complete end-to-end platform covering the content management, back-office and delivery for both live and on-demand content.

“Scalability is a key factor for our operations, especially as we plan to extend our OTT SVOD offering while addressing alternate business models such as IPTV,” says Trace CEO Olivier Laouchez.

Arkena live head-end services will streamline live content preparation and distribution from around 10 live channels, increasing security thanks to multi-DRM management. The OTT platform will be powered by Arkena OTT Service Manager (OSM), the company’s open and cloud-based video distribution solution. OSM is a future proof solution boasting a vast array of turnkey components including content, metadata, offers and device management. The on-demand workflow based on Harmony, Arkena content management system, will process more than 4 000 hours of content. Arkena is partnering with Cleeng, the leading video e-commerce platform for global brands including IMG, Elisa/Fanseat, Cirque du Soleil, Cox, Setanta, Dailymotion, for payment and subscribers management, and Dotscreen, one of Europe’s leading multiscreen agency for advanced video apps, for user interfaces and front-end applications.

 “Arkena OTT solutions have proved to be easily and cost-effectively scalable to enable new channels, devices and customers on a single and reliable platform. We are confident that Arkena longstanding expertise and outstanding service quality will help us meet our new challenge head on”. "OTT is an important part of Trace interactive television strategy and we are proud that our advanced platform was selected to help Trace open up a world of live and on-demand content to its existing and new subscribers," said Arkena CEO Aymeric de Cardes.

Arkena will be demonstrating its end to end cloud based OTT platform at TV Connect Booth 46, from 26 April to 28 2016 in London.

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