iWorld

SureWaves raises Rs 35 crore in second round of funding

BANGALORE: SureWaves MediaTech (SureWaves) has announced that it has secured Rs 35 crore in a second round of funding that was led by Canaan Partners.

 

It also saw participation from existing investors Accel Partners India and India Innovation Fund.

 

SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. SureWaves claims that its Spot TV Network is one of the largest connected television networks of its kind anywhere in the world spanning across 28 states and seven union territories in India through partnerships with over 280 cable TV channels that reach more than 80 million households and 400 million viewers.

 

SureWaves founder and CMD Rajendra Khare says, “Our vision is to leverage the power of media through use of technology for all-round and inclusive socio-economic growth. The funding will be used to invest in the growth of the company and support further innovation. The backing from such prestigious investors is a clear and strong sign that they believe in our vision and the market itself. ”

 

Canaan Partners India partner Alok Mittal says, “SureWaves is revolutionising television advertising by infusing the smartness of digital media like internet and mobile into the mainstream medium of television. Canaan recognises the huge potential of SureWaves to become one of the foremost media company in television advertising and we are excited to be associated with them”.

 

Accel Partners in India Partner Shekhar Kirani says, “SureWaves has built a completely disruptive technology that solves the challenges arising out of growing media fragmentation in television and we are excited to continue supporting SureWaves”.

 

India Innovation Fund’s Rajesh Rai says, “We’ve been associated with SureWaves since 2011, since that time we’ve seen the business grow and evolve into a robust model and we wish them solid momentum in 2014”.

 

SureWaves is headquartered in Bangalore with offices in Mumbai, Delhi and Kolkata.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_2.jpg?itok=xnc9UF0B
International roaming incoming calls on Airtel to be free

Bharti Airtel, one of India’s largest telecommunications services provider, today announced the launch of its new international roaming (IR) packs that redefine the value proposition for customers traveling abroad, a communique to the BSE stated.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_23.jpg?itok=jM3ILIt7
Online security top concern in Asia Pacific: Internet Society survey

Online security is an area that warrants most urgent attention from policymakers, according to a recent Internet Society (IS) survey on Policy Issues in Asia Pacific.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_0.jpg?itok=p9ZWKD1o
Buyers queuing up to buy Twitter; Disney, Microsoft included

Is Twitter up for sale? If the mounting media reports are to be believed, it most likely is. A queue of potential buyers is reportedly is lining up at its corporate doors. Among them: salesforce.com, Alphabet (google’s parent), Microsoft and Disney.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-2.jpg?itok=qPwHiN4r
Amazon Prime, Dharma enter licensing deal

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_2.jpg?itok=frA5Ntt_
Irdeto promotes Jonsson as senior vice president of global sales

Irdeto today announced that Bengt Jonsson has been promoted to senior vice president of global sales. Irdeto is a world leader in digital platform security.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_0.jpg?itok=feiBV4TX
Aircel-Maxis case: 2G court seeks to speed trial against Marans

Is the hand of the law closing in on Sun TV promoter Kalanithi Maran and his brother, the former telecom minister, Dayanidhi Maran?

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/JIO1.jpg?itok=bTCBZMbo
Jio battles incumbents as Airtel launches Rs 1495 free data plan

MUMBAI: The fisticuffs continue in the 4G telecom marketplace. Even as Reliance Jio has been waging a war of press releases, highlighting how many of its subscribers’ calls are being refused by Idea, Airtel and Vodafone, the Sunil Mittal-led telco today too issued a press release through which it...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_29.jpg?itok=SoaQeInG
'Don't WhatsApp users' data to FB'

WhatsApp’s revised privacy policy has been rejected by the Delhi High Court on Friday. With a few safeguards, the online messaging platform’s modified policy was originally scheduled to come into effect on 25 September and proposed to share information of users with the parent company Facebook and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_26.jpg?itok=KHeG1D42

Jyoti Deshpande

Eros International raises $30 million for Eros Now

Indian Bollywood major Eros International is getting hotter on OTT. It announced this morning that two of its existing top 10 institutional shareholders have increased their holdings in the company through a private placement and are pumping in approximately $30 million. The proceeds of the...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories