MUMBAI: The online streaming service for Indian cinema and TV shows - Spuul.com - has appointed a new CEO in Rajiv Vaidya to strengthen its position across markets, and bring in a focus on brand and ad-sales.
Speaking on the development Spuul’s co-founder and global CEO Subin Subaiah said in a statement: “Spuul has successfully established itself in India as a top of the line content platform and a front runner in the OTT space. With that set, the restructure will allow us to take the business to its next level of engagement with this fast evolving ecosystem. This will include expanding to new markets, generating access to the ballooning digital ad spends and building mutually beneficial partnerships.”
Vaidya joins Spuul from Hughes Networks. He was based in the San Francisco Bay Area, where he headed sales and marketing for US and later for the APAC region. He started his career in advertising with DDB Mudra and went on to head Triton BDDP in India.
Vaidya said: “Within a short span, the brand has garnered a tremendous customer base not only in India but also internationally. With online video consumption gaining popularity in India, I am excited to join the team to further enhance the brand promise amongst advertisers and consumers.”
Along with this appointment, Spuul’s current India-CEO, Prakash Ramchandani will move to the Spuul headquarter office based out of Singapore and assume a global responsibility of chief content officer. His portfolio will also include overseeing international marketing. Ramchandani held management positions across TV networks in India and then out of Sydney where he worked in the DTH space prior to moving to Mumbai to establish Spuul’s Indian subsidiary office.
Taking on the new role, Ramchandani said: “Having been involved with the company since inception and establishing its presence in India has been an extremely rewarding experience. Spuul is a global play and we want to connect with the broader audience base. Content has been the crux of the brand and I look forward to unlocking its value across key markets.”