Sony LIV gets 4 sponsors for original online series ‘Tanlines’

MUMBAI: Multi Screen Media’s (MSM) over the top (OTT) platform Sony Liv has roped in four sponsors for its third original digital series - Tanlines.


Brands, which have come board the web series are Unlimited (presented by sponsor), Maruti Suzuki - Swift (powered by sponsor), Truly Madly (associate sponsor) and Fogg Deos (party partner).


As was previously reported by Indiantelevision.com, after launching its first original series LoveBytes, Sony Liv lined up two more original shows namely LIV Shutter, which went online on 21 October and Tanlines, which is slated to launch on 27 October.


Split into 13 episodes of 10-15 minutes each, Tanlines captures the time the six protagonists spend in Goa before they part ways. 


Produced by Fluence, Tanlines has been written and directed by Prosit Roy, who has previously worked on films likeJaane Tu… Ya Jaane NaDelhi-6 and All Is Well.


MSM executive vice president and head - digital business Uday Sodhi said, “With LoveBytes, we established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers. With Tanlines, we’ve taken the commitment of creating and establishing original premium web content for our digital viewers to the next level.”


Tanlines is a youth focused original web show targeted at the digital millennials. Its theme, flavor and medium of consumption are all tailored exclusively for Sony LIV’s younger demographic. The show centres on the lives of six teenagers making that pivotal transition from college to professional life.


“It is a show that will appeal to all our young viewers who can access the entertainment anytime, anywhere on devices they most love!,” Sodhi added.

Latest Reads

IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories