iWorld

Skype partners YRF & ErosNow to develop custom Bollywood Mojis

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/29/Untitled-1_2.jpg?itok=-UQKzBvM

MUMBAI: Skype has partnered with Indian filmed entertainment companies namely Yash Raj Films and Eros International’s over the top (OTT) platform ErosNow to develop custom Bollywood specific mojis for its users.

Mojis are short clips from movies and TV shows that Skype users can put directly into a Skype chat.

In addition to the existing worldwide Mojis content, now users can react to Skype messages with clips from Bollywood movies like Dilwale Dulhania Le Jayenge, Ra.One, Dhoom 2, Dhoom 3, Tanu Weds Manu Returns and Devdas; and actors such as Shah Rukh Khan, Amitabh Bachchan, Aishwarya RaiBachchan, Anushka Sharma and Ranveer Singh.

Yash Raj Films vice president digital Anand Gurani said, “Sometimes when words aren’t enough, a popular film dialogue often fills in. YRF has a rich library of films and content that caters to a wide audience base. The introduction of Skype Mojis is an extremely innovative addition to instant messaging that should get instant traction!”

Eros Digital CEO Rishika Lulla added, “We are delighted to join hands with Skype and tap their massive consumer base in this ever evolving digital landscape. With Eros’ vast film content library, we are equipped to provide the best in entertainment for Skype users on their smart phones, tablets, laptops or any internet-enabled devices.”

 

Skype has also created new emoticons highlighting some of the food, gestures and daily expressions honouring the Indian culture Bollywood stems from.

“We’re hugely excited about our partnership with Yash Raj Films and Eros International studios to bring more exciting content to our users. Our goal is to provide the best possible messaging experience on Skype, and tapping into India’s extremely active and vibrant film culture is a perfect way to do that,” added Skype corporate vice president Gurdeep Pall.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/hungama_0.jpg?itok=E9s-w7Mj
Hungama to live stream Khazana ghazal concert

Digital entertainment company Hungama will make the most of its live streaming ability by broadcasting ‘Khazana – A Festival of Ghazals’.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/netflix.jpg?itok=zCZc3-iy
Netflix unveils new interface for TV

Netflix has unveiled a new design that makes it easier for people to discover stories through the TV. The new interface is called App Menu, which aims to offer simpler and easier browsing using fewer buttons on the remote control.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/tvc.jpg?itok=VOCs_6kH
Tiger Global invest $6 million in TVF

The Viral Fever (TVF), an over-the-top (OTT) platform, has raised an additional $6 million (around Rs 41 crore at current exchange rates) from existing investor Tiger Global, according to VCCircle.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/napoli.jpg?itok=im3fo3xQ
Serie A club, Napoli partners Amazon to launch merchandise store

he runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/whatsapp.jpg?itok=kalU53Gv
WhatsApp to limit forwarding to five chats in India

WhatsApp, the world’s most popular messaging app, is now firmly embedded into our social fabric.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories