iWorld

Ranbir Kapoor now a creative collaborator

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/08/21/saavan.jpg?itok=ZXaIXTqG

MUMBAI: Bollywood heartthrob Ranbir Kapoor has now joined hands with Saavn (South Asia Audio Video Network), a US-based digital music company as its creative collaborator. The association was announced at the online music streaming press conference, which was attended by India's top music industry executives and influencers.

The superstar, as part of the association will work with the Saavn team on consumer marketing ideation and production, business development and content.

Talking about the partnership Kapoor said, “I’ve been using Saavn for years now, so it's exciting to be working with the team on a deeper level. I'll be helping to guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world.”

“I look forward to being involved in a more business-centric capacity in the near future,” he added.

The partnership has initially materialised in the form of a new commercial campaign featuring a 30 second television spot. Kapoor provided a significant amount of input on the creative for the campaign. The TV commercial was written by Vasan Bala, who is the screenwriter for Kapoor’s new film, Bombay Velvet, alongside Sneha Mehta and Teddy Stern of Saavn and has been produced by Golden Gaddi Films, the ad production house of Guneet Monga who is the producer of The Lunchbox.

Saavn released a sneak-peek of its alliance with Kapoor in its “Here’s to the Music” campaign that went live earlier this year.

Click here to watch the video

Saavn executive chairman Paramdeep Singh said, “It felt right from the beginning. Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn.”

The digital music company, which claims a catalog of almost two million tracks from both Indian and US record labels, will be rolling out a suite of new consumer-facing products and partnerships over the next couple of months.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Pierluigi-Gazzolo-and-Tereza-Gonzalez.jpg?itok=XWCIO7-3
Viacom International buys majority stake in Youtube LATAM content producer

Viacom International Media Networks (VIMN) has announced a definitive agreement for the acquisition of a majority interest in Porta dos Fundos. The acquisition will add one of Brazil’s leading short-form comedy content producers and the most influential global YouTube channel, according to the...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/MukeshAmbani-and-Sunil-Mittal.jpg?itok=ndbD5Qx-
OpenSignal too finds Airtel better than Jio in 4G speed, latter tops in reach

Bharti Airtel is the top performer among the mobile service providers in India in terms of 4G data speed, concluded a report by OpenSignal, a provider of insights into coverage and performance of mobile operators worldwide.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/FCC-Ajit-Varadaraj-Pai.jpg?itok=0nAM7c2g
B'band deployment & investment barriers: FCC to develop state and civic govt codes

United States Federal Communications Commission (FCC) chairman Ajit Varadaraj Pai has delivered his ideas at the first meeting of the commission's broadband deployment advisory committee.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Sukhada-Tendulka.jpg?itok=DSkghpwf
Age-appropriate 'safe' content is taken from Nat Geo Kids, Sony & Amar Chitra: Shirsa

MUMBAI: Shirsa, a company specialising in enabling content publishers to engage-new age kids online and offline, has taken care of parental concerns on content and safety over internet and time spent on digital devices. The contents are age-appropriate and are based on user behaviour from renowned...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Rishika%20Lulla%20Singh.jpg?itok=GHl8HCyk
Eros Now available with free Amazon Fire TV subs

MUMBAI: Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms, owned by Eros International Plc has announced a strategic partnership with Amazon in India and their recently launched internet streaming device, Fire TV stick.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/piracy.jpg?itok=zkx2fQjl
Viacom18, Star India & B4U win case against pirated streaming in US

MUMBAI: A US court has ordered closure of unauthorised digital streaming and distribution by the providers of the Cres TV and Shava STBs in further success for US pay-TV operator Dish. The US District Court for the Eastern District of Virginia recently awarded more than US$25 million in damages in...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Dan-Goman_Alex-Nahai.jpg?itok=ZipUsjhJ
420TV VoD to showcase 'wonders of weed,' Cannabis to be $44bn industry

MUMBAI: Recognizing the increasing entrenchment of cannabis in the global zeitgeist, 420 Entertainment Group, comprising OWNZONES Media Network, the upstart global OTT technology/entertainment hybrid company, along with cannabis entrepreneurs Genesis Media and Alex Nahai Enterprises (ANE), will...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Net%20readiness.jpg?itok=MO33KePG
Time for OTT review? Delhi & K'taka top Net readiness, K'taka & Delhi lead in digital start-ups

NEW DELHI: Will the OTT and VoD companies recast their strategies now that Delhi has emerged as the top-ranked state in terms of overall Internet readiness, overtaking last year’s winner Maharashtra?

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Balaji.jpg?itok=nhyJ9Yom
Balaji to PayU VoD subscription

MUMBAI: PayU India has partnered with ALTBalaji, the digital platform of Balaji Telefilms Limited for opening an additional method of payment for the OTT platform’s subscription services. Payment options provided through PayU Biz are Credit Card, Debit Card, Net Banking, Itz Cash, Yes Pay, Ypay,...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories