iWorld

Ranbir Kapoor now a creative collaborator

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/08/21/saavan.jpg?itok=ZXaIXTqG

MUMBAI: Bollywood heartthrob Ranbir Kapoor has now joined hands with Saavn (South Asia Audio Video Network), a US-based digital music company as its creative collaborator. The association was announced at the online music streaming press conference, which was attended by India's top music industry executives and influencers.

The superstar, as part of the association will work with the Saavn team on consumer marketing ideation and production, business development and content.

Talking about the partnership Kapoor said, “I’ve been using Saavn for years now, so it's exciting to be working with the team on a deeper level. I'll be helping to guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world.”

“I look forward to being involved in a more business-centric capacity in the near future,” he added.

The partnership has initially materialised in the form of a new commercial campaign featuring a 30 second television spot. Kapoor provided a significant amount of input on the creative for the campaign. The TV commercial was written by Vasan Bala, who is the screenwriter for Kapoor’s new film, Bombay Velvet, alongside Sneha Mehta and Teddy Stern of Saavn and has been produced by Golden Gaddi Films, the ad production house of Guneet Monga who is the producer of The Lunchbox.

Saavn released a sneak-peek of its alliance with Kapoor in its “Here’s to the Music” campaign that went live earlier this year.

Click here to watch the video

Saavn executive chairman Paramdeep Singh said, “It felt right from the beginning. Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn.”

The digital music company, which claims a catalog of almost two million tracks from both Indian and US record labels, will be rolling out a suite of new consumer-facing products and partnerships over the next couple of months.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/vod.jpg?itok=SOGzI1_I
Voot brings BBC's famed non-scripted original about social media madness today

Scaling a treacherous mountain pass, battling wildlife and river rapids in the forests and beating the gruelling desert sun - Can you survive and stay alive in these harsh, uninhabited terrains with the help of just a Smartphone and a data strong network?

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Gaurav_Gandhi-800x800.jpg?itok=dsFNa5Dc
Gaurav Gandhi says PWA enhanced content consumption experience as Voot triumphs at IBC

MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution for its Progressive Web App (PWA) product - Voot Lite, in Amsterdam on 17 September. Viacom18’s ad-supported...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Asian-OTT.jpg?itok=jkZSqP_H
Asian OTTs use global, local content, AVoD and SVoD mix to consolidate position, says report

MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences and intent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Ajit-Mohan-Hotstar.jpg?itok=ichXXX0D
Hotstar to stream Emmy Awards in India on 18 Sept

MUMBAI: It is bringing the world to India and taking India to the globe!

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Jennifer-Batty.jpg?itok=NWDvanfB
Hooq hooks CBS’ Jennifer Batty as CCO

Earlier this year, OTT service Hooq cofounder and chief content & distribution officer Krishnan Rajagopalan relinquished his post, which lay vacant. Today, the burgeoning SVOD’s service’s CEO Peter Bithos announced that the position has been filled as a replacement has been found in former RTL...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Reed%20Hastings%20and%20stephane%20richard.jpg?itok=-6AYW8aX
Netflix: DreamWorks' Cobb to lead kids, family content team, deal with Orange renewed

MUMBAI: Two significant developments have taken place at Netflix, a leading internet entertainment service with 104 million members in over 190 countries, including India, enjoying over 125 million hours of TV shows and movies per day, including originals. Orange and Netflix have inked a major...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/twitte_2.jpg?itok=0S9CtgTr
Hoichoi original adult-comedy Dupur Thakurpo campaign launched

MUMBAI: In the run-up to Hoichoi’s launch, SVF has rolled out an innovative social media campaign to promote its upcoming original web series, an adult-comedy, Dupur Thakurpo.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/14/bharti-airtel.jpg?itok=h9qSs7Hw
Airtel forges partnership with Korean mobile broadband co SK Telecom

India's largest telecommunications services provider Airtel will partner Korea's SK Telecom to potentially create the country's finest telecom network and leapfrog into being a next-gen future-ready telco.

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories