HBO partners Apple to launch standalone streaming service

MUMBAI: Home Box Office will launch its standalone premium streaming service called HBO Now in April, bringing the new product to audiences in time for the fifth season of Game of Thrones. HBO has joined hands with Apple, wherein for the first time an HBO subscription will be made available directly to Apple customers through HBO Now.


HBO Now provides instant access to HBO’s programming. Watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports, and comedy and music specials.


Apple will give viewers the ability to enjoy HBO programming via HBO Now. Upon launch, customers can subscribe using the HBO Now app on their iPhone, iPad or iPod touch or directly on Apple TV for instant access. Users can purchase HBO Now directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at HBONow.com. HBO will offer a 30 day introductory free trial period to new HBO Now customers who sign up through Apple in April.


HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO Now. At launch, HBO Now will be available on iOS devices and on PCs.


“HBO Now is the next phase of innovation at HBO. With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription,” said HBO chairman and CEO Richard Plepler.


“HBO Now offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription. Now, with the same simplicity as buying an app, customers can subscribe to HBO Now and instantly start viewing their favorite HBO programs as they air—this is huge,” added Apple senior vice president of Internet software and services Eddy Cue.


Similar to HBO Go, HBO Now will offer more than 2,000 titles online. This includes series like Game of Thrones, True Detective, Silicon Valley, Girls, Veep andThe Leftovers, as well as classics like The Sopranos, Sex and the City, True Blood, The Wire and Deadwood


Upcoming original programs like Westworld, the drama series starring Anthony Hopkins, Ed Harris and Evan Rachel Wood; The Brink, the dark comedy series starring Jack Black and Tim Robbins; the new season of the Emmy-winning True Detective, with Vince Vaughn, Colin Farrell and Rachel McAdams; and HBO Films’ Bessie, starring Queen Latifah, will become available on HBO Now as they air on HBO.


In addition, HBO Now will showcase Last Week Tonight with John Oliver, named “best of 2014” on many critics’ lists; Vice, the Emmy-winning, cutting-edge news magazine series hosted by Shane Smith; HBO Sports documentaries, series and World Championship Boxing events; and documentary programming like Going Clear: Scientology and the Prison of Belief, The Jinx: The Life and Deaths of Robert Durst and the Oscar winning, Citizenfour.

Latest Reads

IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories