Nazara Technologies launches ‘Bang Bang’ mobile game


MUMBAI: Nazara Technologies, one of the leading mobile game developer and publisher, has launched a game based on the much anticipated action romance of the year ‘Bang Bang’ releasing on 2 October. The game was officially launched by actor Hrithik Roshan in the presence of Nazara Technologies CEO Nitish Mittersain.

The third-person action adventure game features both the lead actors and follows the storyline of the film, where the protagonists Rajveer (Hrithik Roshan) and Harleen (Katrina Kaif) fight the enemy to retain the Kohinoor, the world's most expensive diamond, stolen by Rajveer. The game is available to download for free on the Google Play store and soon it will be available on all other major stores too.

Mittersain said, “India has witnessed an unprecedented surge in subscribers using internet on mobiles with the number crossing 100 million last year. This clearly makes it one of the largest and most effective medium for brands to reach out to consumers, or fans in the case of movies.” He further added, “Hrithik Roshan and Katrina Kaif are undoubtedly among the top actors in the country today, in fact they have gone beyond being just actors and are brands in themselves. This initiative will allow fans to step into Hrithik and Katrina’s shoes, giving them an opportunity to get closer to their favourite stars.”

Fox Star Studios chief marketing officer Shikha Kapur added, "Bang Bang is an action entertainer like no other. It’s replete with thrilling chases and audacious stunts that will be a first for Indian audiences. It gives us great pleasure to translate some of this action of the film to the mobile screen in the form of the Bang Bang mobile game. This is our endeavour to give users a taste of the thrill and adventure of the film through engaging gameplay and vibrant graphics. As a studio, we have always believed in the expansion of platforms so that our content reaches out to maximum users in varied ways, and bringing the Bang Bang game to the mobile screen, fits right into our strategy."

The mobile gaming industry is at an inflection point and according to a report by KPMG and FICCI, it is expected to touch Rs 19.6 billion by 2018 largely due to the growing smartphone market in India and the improved connectivity offered by telecom operators. The Indian film industry too has been growing at a phenomenal pace with multiple films breaking the Rs 100 crore barrier over the last couple of years. Given these two factors, movie-based mobile gaming should be an exciting space to watch out for.

Latest Reads

Turner International announces SVOD service FilmStruck

MUMBAI: Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros Digital Networks (WBDN) have announced a joint venture to launch a new, multi-territory movie-streaming service called FilmStruck.

iWorld Over The Top Services
RIL's Rs 2.35 lakh crore investments in Jio start to payoff

BENGALURU: Mukesh Dhirubhai Ambani-run Reliance Industries Ltd (RIL) has invested a massive amount of money into the largest start-up in the world–Reliance Jio Infocomm Ltd (Jio). The RIL financials for the quarter ended 31 December 2017 (Q3 2018, quarter under review) showed that its digital...

iWorld Telecom
Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

Intertrust Technologies Corporation, the world’s leading provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, today announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities...

iWorld Over The Top Services
Times Bridge invests in MUBI streaming service

MUMBAI: The investment arm of the Times of India group, Times Bridge, and Danish film-maker Nicolas Winding Refn have invested in specialty streaming service MUBI. The terms of the deal remain undisclosed but are understood to be similar to the revised arrangements under which China’s Huanxi Media...

iWorld Over The Top Services
TiVo's new deal with Google includes YouTube TV

MUMBAI: TiVo Corporation, a global player in entertainment technology and audience insights, today announced that Google has expanded its multi-year patent licence agreement to include YouTube TV. The agreement covers Google’s use of TiVo’s patented technologies worldwide and offers a license for...

iWorld Over The Top Services
Viu set to launch musical drama spotlight 2 on 26th January

Viu, the premium video-on-demand platform by Vuclip, a PCCW media company announced the launch of Spotlight 2 making this a franchise of the successful Viu Originals series Spotlight. Presented in association with known writer and director Vikram Bhatt, the theme of the franchise is a running...

iWorld Over The Top Services
Alibaba's India OTT may launch in three months

According to a report by The Ken, Chinese ecommerce giant Alibaba has announced plans to launch an over-the-top (OTT) video service in India over the next three months. The service will be introduced in partnership with its Indian investee company Paytm and mobile Internet subsidiary UCWeb, the...

iWorld Over The Top Services
Amazon India to launch 10 originals in 2018

MUMBAI: With the advent of digital and data cost coming down, there is a cut-throat competition among digital players to grab as many eyeballs as they can. Amazon Prime Video is set to launch 10 original shows in 2018 for India.

iWorld Over The Top Services
Aastha TV to launch OTT, VOD service

MUMBAI: Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go.  The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting today  launched an app which will stream the...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories