iWorld

Starsports.com sets a new benchmark for sports on digital

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/04/11/StarSports.JPG?itok=LgW59g0a

MUMBAI: The video streaming site from Star India - starsports.com - has garnered unprecedented traction on the digital domain.

The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video on the destination, delivering an unprecedented 37.6 lakh visits.

While public figures are not available, the previous record for a single game is believed to have been achieved on IPL last year, with around 14.8 lakh visitors watching the video on 23 April 2013, when Chris Gayle scored 175 for Royal Challengers Bangalore. The final also beat the views registered for the retirement test match of Sachin Tendulkar, 10.3 lakh visitors, which marked the previous high point for starsports.com.

Speaking on the occasion, Star India EVP and head new media Ajit Mohan said: “This is a proof that the fans are ready to embrace a completely new destination conceptualised around video. We are emerging as the best way to follow cricket. The success of ICC World T20 really positions us well for Pepsi IPL 2014, which is debuting on starsports.com this year, and where we have the opportunity to really deliver a whole new experience for IPL fans. Our aspiration is to break the 20 lakh mark for a single game.”

Overall, starsports.com attracted more than 80.9 lakh users during the fortnight long tournament delivering more than 2.24 crore visits. The consumer engagement on starsports.com is continuing to grow dramatically. A total of 101 million live minutes of video were consumed by users during the last four matches played by India in the tournament, with an average of more than 30 minutes per live view. 

Starsports.com offered live matches of ICC World Twenty20 as an ad-free subscription service on its advanced sports video player. In addition, the portal also offered a free, five-minute delayed service.

Powered by live and video rights, the site covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey, tennis and badminton.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ravi%20%281%29.jpg?itok=TE6RHm0P
India takes significant initiative to secure cyber space

Extending the 'Swachh Bharat' campaign to the cyber world, the minister of electronics and information technology Ravi Shankar Prasad has launched the Cyber Swachhta Kendra–Botnet Cleaning and Malware Analysis Centre for analysis of malware and botnets that affect networks and systems.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/mma%20%281%29.jpg?itok=sXrOXBXX
'Budget' on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study

Kantar IMRB, along with Mobile Marketing Association (MMA India), jointly studied the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/hip-hop%20%281%29.jpg?itok=MLEUbZCP
One Digital launches 'Hip Hop Highway' on Saavn

In an effort to amplify its efforts in catapulting India’s burgeoning hip hop story, Saavn and One Digital have launched their new audio show, Hip Hop Highway. The show will have 12 episodes, releasing a 25 to 30 minute episode each Wednesday starting from today.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Jyoti-Deshpande1_0.jpg?itok=I6gyVlFa
Eros International Plc reports massive bottomline gains for third quarter

BENGALURU: Eros International Plc (Eros) reported more than a 15 fold (15.4 fold) increase in operating profits for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to corresponding year ago quarter. Operating profit in the current quarter was $8.2 million as compared to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/hiren_gada-Vishal_Maheshwari.jpg?itok=l1ZCA3BI
Exponential OTT growth: Shemaroo inks licensing deal with Viu

MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Mukesh_Ambani-Charlie_Nooney.jpg?itok=bdFhdvjm
MobiTV powers Jio live, receives US$ 21m for IP-based video sans STB

MUMBAI: MobiTV, a leader in IP-based video delivery solutions, yesterday announced it has closed US$ 21 million in funding from Oak Investment Partners and Ally Corporate Finance. The funding will accelerate expansion of the MobiTV Connect ™ Platform to enable IP delivery for Pay TV providers.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Dirty-Pretty-Things.jpg?itok=3_k_peDp
Hooq adds Prestige, Zodiac & Village to its offering

MUMBAI: The 89 Annual Oscar awards are scheduled to happen later this month on the 24 February. As we gear to watch the awards where films with excellent content are nominated every year, Hooq has added new movie titles to its existing content base. The new titles include renowned names such as The...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ambani%20%282%29.jpg?itok=x4d-X6FX
Jio crosses 10-cr subs mark, offers prime membership for Rs 99

MUMBAI: Jio has crossed 100 million customer mark on 4G LTE all IP wireless network said Mukesh Ambani in 170 days which means 7 customers in every second every day.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/reddy-K%20Bapineedu_0.jpg?itok=uV6cGPO6
YuppTV-ETV partner exclusively for Telugu channels for US market

MUMBAI: Clearly this is going to be something that’s going to work in its favour. The Emerald Media funded-UdayReddy run (over the top/video on demand) OTT/VOD service YuppTV has signed an exclusive partnership with the Ramoji Rao-promoted K. Bapineedu-run ETV Network to stream  ETV Telugu’s...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories