Raghav Bahl’s The Quint completes a successful one year


MUMBAI: Tracing its inception back in March 2015, The Quint, a leading digital content platform has completed one year in India. The platform narrates stories through a smooth blend of video, audio, graphics and text.

Offering an edgy take on the world, the platform serves as a destination to the mobile-savvy ‘on-the-go’ audience. The platform provides information on various topics ranging from politics, entertainment, sports, business, food, issues faced by women, LGBTQ, etc.

Announced first on Facebook in the month of January, the website went live from March.

“In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” asserted the overwhelmed The Quint CEO Ritu Kapur.

The Quint has championed several impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers like the ‘Buri ladki’ poster which gave away its first taste of going viral while attempting to break gender stereotypes in India.

Even during the Bihar elections, the portal covered the entire poll with a selfie stick and a smart-phone.  

During the Jat reservation riots in Haryana, National chess champion Anuradha Beniwal posted a plea on the website. The video, messages against the violence in Haryana went viral.

Besides hard news, the website also paved its way into the hearts of its consumers by doing fun and fearless. #MakeOutInIndia, omne of their earliest campaigns encouraged Indians to talk about sex, breaking perceptions and cleaning out the cobwebs of hypocrisy. T

On 26 February 206, they started a #LetterToIndia campaign inviting everyone to throw bouquets and brickbats on their way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon.

A compelling combo of content, tech and distribution, the website is high-value digital journalism, storytelling, and advertising at scale. Recently, the website also launched Quint Hindi which giving Hindi news coverage catering to its Hindi speaking target group.

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