Raghav Bahl on why digital is the next big medium for journalists


MUMBAI: Raghav Bahl, who recently launched his venture The Quint, is quite bullish about the booming digital ecosystem in India. In a self written note published on social media, the media mogul lists the various opportunities offered by social media platforms.

According to Bahl, first and foremost there is immediate threat to the editor but in order to survive, he must adapt to evolving needs in the digital environment. For starters, he will have to ensure that content is not text heavy but crisper and sharper and focused towards the consumption patterns of "millennials". For the uninitiated the term stands for those individuals reaching young adulthood by the year 2000 or simply known as ‘Generation X’.

In his second point, Bahl explains how in the current day “journalistic scoops,” which give an exclusive edge and add the “I broke it First” feeling to a journalist, will be over time replaced by scoops that are released first online and distributed to the public. He provides examples of how infamous outfits like the Boko Haram have been releasing detrimental videos online.

Moving further Bahl is of the opinion that social media and its blue eyed platforms namely Facebook and Google, will be an independent journalist’s best friend instead of a newspaper and TV, which have limited reach. He compares the strength of the digital medium a force that offers ‘viral velocity’ to a newsman’s work.

In his fourth point, Bahl elaborates about the two way communication model involved in the cyber space, which allows content creators, journalists and opinion leader to receive real time feedback. Thanks to the algorithmic trend sheets and tools a journalist can very well be equipped to know exactly how to spark argumentative conversations that can help fuel fruitful debates.

In conclusion, Bahl says that the new team at Quint has taught him to learn valuable lessons at daily edit meets as he grasps the new lingo of Generation X.

The full article can be read here: https://www.linkedin.com/pulse/quint-six-months-flat-raghav-bahl?trk=mp-...

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