iWorld

Pustaka launches India’s first language eBook portal

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/10/x08-pustaka.jpg.pagespeed.ic_.NrVDuDsTIY.jpg?itok=QMUQ19VS

BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.

Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.

Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka's goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.

Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.

”Pustaka's goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.

Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/zee5.jpg?itok=i2Zre2d7
ZEE Tamil, ‘Yaman’, ‘Vadacurry’ and more…the Best of Tamil content now available EXCLUSIVELY on ZEE5 in malaysia!

Recently launched streaming platform ZEE5 today officially announced that, starting 1st April 2019, ZEE’s much-loved channel ZEE Tamil will stream EXCLUSIVELY on the platform for audiences across Malaysia.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/simba.jpg?itok=Pvsz4RU7
ZEE5 set to premiere Simmba - the biggest blockbuster of the year

In another summer surprise for its viewers, ZEE5announces world digital premiere of SIMMBA - the biggest entertainer of the year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/Reed-Hastings.jpg?itok=Pml9GW4a
Netflix CEO Reed Hastings on competition and content creation in India

With Amazon flexing its muscle and soon to be Disney-owned Hotstar in the fray, the Indian OTT market is super competitive and exciting, feels Netflix CEO Reed Hastings. "There is also lots happening on Amazon, and on Hotstar, which is now going to be owned by Disney... It's a super competitive,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/gautam.jpg?itok=6EkGRIcB
MX Player’s Gautam Talwar on content plans and digital measurement currency

The latest OTT entrant Times Internet-owned MX Player recently entered the space with five original series on the back of an ad-supported business model. To keep consumers engaged, it aims to launch five to six shows each quarter. While the platform is already working closely with advertisers, it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/hotstar.jpg?itok=lr8DQzBn
Hotstar to disrupt online video subscriptions with Hotstar VIP

Hotstar, India’s leading video streaming platform, launches ‘Hotstar VIP’ - a subscription that offers audiences the best of content at just INR 365 per year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/netflix.jpg?itok=aSXRSjHA
Netflix declines being part of Apple TV service

Streaming giant Netflix will not make its content available on Apple’s upcoming video offering.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/google.jpg?itok=c7IyZdje
IPRS grants music license to Google for India

The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/nazaraaa.jpg?itok=jKlqTZYb
Nazara Technologies, Delta Corp to invest Rs 40 cr in HalaPlay

Nazara Technologies Ltd and Delta Corp Ltd, which is India based casino gaming company, together will invest Rs 40 crore as part of Series-A funding round in an online daily fantasy sports platform, HalaPlay.

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/kubrra.jpg?itok=LQ-03-af
Kubrra Sait to host an interactive Bollywood quiz show on Facebook

Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories