NBC Sports & Yahoo expand digital sports alliance

MUMBAI: Yahoo! Inc and NBC Sports Group have renewed their multi-faceted partnership that combines the content and experiences of Yahoo Sports, including its fantasy sports product, with NBC Sports Digital’s video assets and promotional power.


This expanded partnership brings even more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel content. It also extends the reach of the digital and on-air experiences beyond desktop to mobile and Tumblr.


Yahoo Sports and NBC Sports Digital will continue to collaborate on premium sports news and events coverage both online and on-air on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks, NBCSports.com and Yahoo, while maintaining separate sites and editorial control of their respective newsrooms and digital properties.


“Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” said NBC Sports Group SVP and GM - digital media Rick Cordella. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”


“We’re thrilled to not only continue our relationship with NBC Sports, but also to expand the partnership as we work to bring more premium digital sports content to our users. The addition of the Premier League and Golf Channel complements the current lineup, and we’re excited to extend the reach of NBC Sports content to Yahoo’s mobile and Tumblr users,” added Yahoo SVP of corporate development and partnerships Ian Weingarten.


Additional features of the alliance include Live Sports, Rotoworld + Yahoo Fantasy, Golf Channel, NBC Sports Regional Networks and Fantasy Football Live.


Yahoo Sports and NBC Sports will continue to partner to provide scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships. In addition, Rotoworld.com will integrate with Yahoo Gemini for access to native advertising technology.

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