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Snapdeal names Harish Sivaramakrishnan as VP - design

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MUMBAI: Snapdeal has appointed Harish Sivaramakrishnan as vice president-design. In his new role, Sivaramakrishnan will spearhead the design teams across the company?s portfolio of products and build a design studio across the Delhi and Bangalore offices.

This is an expansion of his current role at Freecharge, where he is currently heading the UX, Design and the front end engineering teams. Sivaramakrishnan will now play a key role in product design as Snapdeal turns its focus to building a technology platform with intuitive web and mobile interface.

Prior to Snapdeal, Sivaramakrishnan was with FreeCharge where he joined as head of design & UI engineering in 2013. Previously, he has also worked at Myntra as user experience architect. 

Prior to joining Myntra, he spent a decade in Adobe in Bangalore and San Francisco working on a diverse set of products in engineering, product and design capacities.

Sivaramakrishnan said, ?Snapdeal?s growth in the technology space has been unprecedented and it gives me great pleasure to be a part of this young and energetic team. Over the years I have been extremely passionate about building great consumer experiences in the Indian e-commerce space. I was fortunate to have gotten the opportunity to bootstrap the FreeCharge Design team and now look forward to building a uniform design sensibility across Snapdeal?s entire digital commerce ecosystem.?

Snapdeal chief product officer Anand Chandrasekaran added, ?Great design is as much form as it is function. At Snapdeal, we strive to deliver the best buyer and seller experiences and are thrilled to make design an integral part of our approach to product development. In India design is yet to get its due recognition. We are extremely excited to have Harish onboard and wish him a great journey ahead with the Snapdeal family. Our consumers and sellers will be the beneficiaries of our endless debates as we endeavor to get to pixel perfection.?

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