iWorld

Myntra's 'All About You' aims to break myths about colours, coinciding with Holi

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/23/Myntra.jpg?itok=LPX0gXDH

New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

For more details:

Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

Twitter: https://twitter.com/AllAboutYoubyDP

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sonyluv.jpg?itok=1AsbRZba
SonyLiv brings a bunch of all new international shows across genres

To live up to the promise of bringing the best of international shows, SonyLiv, India’s first premium video on demand (VOD) service, has brought an all new line-up of shows.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Manish_Aggarwal-800.jpg?itok=90ndAOVP
ZEE5 targets 20x-30x increase in subscription numbers in next one year

To mark its first anniversary, ZEEL’s OTT platform ZEE5 recently announced plans to produce 72 new Originals on the platform by March 2020. Despite being part of a media and entertainment conglomerate, the super streamer continues to garner all the spotlight largely thanks to the effective progress...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/hotstar.jpg?itok=Tbkn0-13
Monday gets happier with 'Pyaar ke Papad'

Have you spent a Monday binge watching a rom com with a twist? For the first time on Indian television, Star Bharat is taking the initiative to launch the first five episodes of its one-of-a-kind rom-com show ‘Pyaar Ke Papad’ on Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/amazon.jpg?itok=1u-tqDAv
Amazon Prime Video Greenlights a new prime rriginal series - Bandish Bandits

Amazon Prime Video today greenlit an all new Prime Original Series, Bandish Bandits, a romantic musical created by Still and Still Media Collective.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/tvf.jpg?itok=NRMThEgH
TVF launches MX original series 'ImMature'

The Viral Fever (TVF), known for creating path-breaking digital content, will now extend its footprint to provide content across different platforms, kick-starting with An MX Original Series - ImMature.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/voot.jpg?itok=bDhBAchU
Voot unveils five new short films

Deviant desires, wicked love, and tangled truths, VOOT Originals ‘SHORTCUTS’ Produced by Tipping Point, a Viacom18 Studios Production, has unveiled the next set of five short films.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/eros.jpg?itok=WyGGqS90
Eros Now, Jean-Claude Biguine India collaborate

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced a special partnership with French salon and spa chain, Jean-Claude Biguine (JCB).

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mix.jpg?itok=vKyQTFN8
T-Series ventures into digital space with web series, films

After proving to be the mogul of music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films. Bhushan Kumar’s T-Series along with producing films and music videos have ventured out into locking scripts for web-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/zee5.jpg?itok=YNXzkwgX
ZEE5 lines up 72 new originals till March 2020; continues focus on regional market

Ushering in its first anniversary, ZEE5 announced an extensive line-up of 72 new Originals on the platform till March 2020. Staying true to ZEE5’s founding philosophy of focusing on regional content, this includes shows across multiple genres and languages including Hindi, Tamil, Telugu, Marathi,...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories