iWorld

Myntra's 'All About You' aims to break myths about colours, coinciding with Holi

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/23/Myntra.jpg?itok=PIBXfiQu

New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

?All About You? from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

The campaign seeks to address various do?s and don?ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ?All About You? encourages users to share the colour myths they have come across and have been conditioned to follow.

The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

For more details:

Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

Twitter: https://twitter.com/AllAboutYoubyDP

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/vodafone.jpg?itok=Nvp96HU9
Vodafone Idea board approves merger of Aditya Birla Telecom

The board of Vodafone Idea Ltd has approved the merger of Aditya Birla Telecom Ltd (ABTL) with itself while the latter holds an 11.15 per cent stake in telecom tower firm Indus Towers.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/walker.jpg?itok=W_v-btT8
CloudWalker partners with Spuul to liven up the living room with 10,000 hours of your favourite Bollywood and Regional movies

CloudWalker, a Smart TV company and Spuul, a popular online video streaming service has announced a partnership to enable users to watch Bollywood and regional movies on Cloud TV X2, India’s First 4K-Ready Full HD Smart TV on Android 7.0 Nougat OS.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/eros.jpg?itok=QSnAA7hO
Eros International joins hands with Ajay Kapoor of Kyta Productions for Pataakha & Kirik Party

Eros International Media Ltd (Eros International), the leading Indian film and entertainment company, announced its collaboration with Kyta Productions Pvt Ltd for two forthcoming films – Vishal Bhardwaj’s Pataakha and the Hindi remake of Kannada super hit Kirik Party.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Flipkart_Hotstar.jpg?itok=IfVsgygr
Flipkart likely to buy stake in Hotstar: Report

Flipkart is taking a leaf out of Amazon’s book. Like its US rival, Flipkart is looking at buying a stake in India’s leading OTT platform, Star India-owned Hotstar, according to a report in Mint.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/YouTube_ott.jpg?itok=kga61EZt
Local OTT players not distressed by YouTube's Originals plan

YouTube is battling OTT giants neck-to-neck with its introduction of Originals. YouTube’s wide reach in India is well-known to everyone. For a decade almost, it has been go-to place for any type of video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/yuptv.jpg?itok=pr9NLnHY
YuppTV bags exclusive digital rights for ASIA CUP 2018

YuppTV, the world OTT leader for South Asian content has bagged the exclusive digital rights for ASIA CUP 2018 in Australia, New Zealand, and all countries under Continental Europe. Commencing on the 15th of September

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/zee5.jpg?itok=DTMjA9oA
ZEE5 leads the OTT industry towards language-enabled search

ZEE5, India’s largest multilingual digital entertainment destinationannounces a special feature for their viewers, an industry-first, with the introduction of the searching the content repertoire in multiple languages on the app.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/Viacom-18.jpg?itok=35Xgc-fV
Viacom 18 adds ThinkAnalytics personalized multi-language recommendations to VOOT

Pay-TV and OTT content discovery and viewer analytics vendor ThinkAnalytics™ today announced that Viacom18 in India has gone live with ThinkAnalytics on the ad-funded OTT service VOOT. VOOT’s 37 million monthly active users now have personalized recommendations in seven languages on the home...

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/YouTube_Originals.jpg?itok=7oAnhP5a
Content creators unfazed by YouTube Originals

YouTube’s ambitious announcement of launching India Originals is being seen as a bid by the Google-owned video platform to occupy a prominent place in the world of online streaming and earn more ad dollars. However, content creators believe this move will not affect their opportunities and existing...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories