iWorld

#BigBillionDay sale blunder: Flipkart apologises, govt probes

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/08/flipkart-logo.jpg?itok=N6Hv859i

MUMBAI: The sale that was touted as the biggest sale in India by shoppers across the country seems to have disappointed many. With a mile long complaint list which included everything from server errors to price issues, abrupt cancellations among others, the dissatisfied and disgruntled customers backlashed on social media, with hashtags branding them as ?Flopkart? trending.

A day after the failure of the the Big Billion Day Flipkart founders Sachin Bansal and Binny Bansal apologised for the chaotic and unpleasant experiences faces by the customers on 6 October.

?Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry,? the Bansals, wrote in a joint email to customers.

The e-commerce firm said 1.5 million people shopped at its portal on 6 October to take benefit of the one-day sale scheme. The company claimed it sold products worth over Rs 600 crore in just 10 hours under the scheme. The company had announced deep discounts for products in over 70 categories.

"And though we saw unprecedented interest in our products and traffic like never before, we also realised that we were not adequately prepared for the sheer scale of the event. We didn't source enough products and deals in advance to cater to your requirements," the founders said.

They added that the load on server led to intermittent outages that impacted shopping experience on the website.

Flipkart had deployed nearly 5,000 servers and had prepared for 20 times the traffic growth - but the volume of traffic at different times of the day was much higher than this, the mail revealed.

Talking about the out-of-stock issues, the founders reckoned, ?We had ensured availability, anywhere from hundreds to a few lakh units for various products, but it was nowhere near the actual demand. We promise to plan much better for future promotions and ensure that we minimise the out-of-stock issues."

The e-mail further stated, "We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again.?

"Everything that we have achieved at Flipkart is purely on the basis of our customer's trust and faith...We failed to live up to this promise and would like to apologise once again to every single customer for our failure," the founders concluded.

Not only customers complained against the Big Billion Day sale, the Confederation of All India Traders (CAIT) has also sought a probe into the business model and trade practices of e-commerce companies to find out how they are offering huge discounts during the ongoing festive season. It also demanded setting up of a special task force of experts to conduct an in depth probe of working of such companies.

Also according to media reports, Union Minister of State for Commerce and Industry Nirmala Sitharaman expressed concerns over Flipkart flash sale controversy.

"We have received many inputs regarding Flipkart episode. Lot of concern has been expressed and we will look into it," Sitharaman said.

After receiving many complaints regarding the Big Billion Day sale, Commerce and Industry Minister Nirmala Sitharaman commented, "We have received many inputs. Lot of concerns have been expressed. We will study the matter... Whether there is a need for a separate policy or some kind of clarification is needed, we will make it clear soon," the reports added.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/instagram.jpg?itok=O57CfMbX
Instagram releases India’s top food hashtags

Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/nimisha.jpg?itok=TYkecdnw
ALTBalaji content head Nimisha Pandey steps down

Nimisha Pandey, the content head of ALTBalaji, the digital platform of Balaji Telefilms Ltd, has put down her papers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/share.jpg?itok=yFt1spMu
ShareChat, TVF team up in search of India’s next Viral Stars

Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tvf.jpg?itok=Z-8AO4sV
Brands willing to spend double digits for branded content: TVF's Vijay Koshy

They are viral, that's for sure. Churning out millennial-relatable content, The Viral Fever (TVF) is not only one of the leading content creators in the digital space but can be termed as a pioneer too. It has been creating web-series with killer brand integrations from a time when the idea of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Vidnet2018.jpg?itok=pscB2HaS
Vidnet2018: OTT industry says innovation the need of the hour

In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite television still holding its dominance.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/Tarun_Katial.jpg?itok=R6VNphd_
Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/airtel.jpg?itok=COUJJy2D
Now learn cooking with Airtel Digital TV

One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel - Aapki Rasoi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5_0.jpg?itok=x8SwBFEF
ZEE5 LAUNCHES ITS THIRD TELUGU ORIGINAL – B.TECH

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/holly.jpg?itok=5biDAJHE
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories