Bajaao completes 50 shows over 3 months with Phoenix Mall

MUMBAI: BAJAAO Consulting and Events Pvt Ltd. (BCEPL) a division of BAJAAO Music Pvt Ltd (BMPL), India’s first and leading online retailer of music instruments, announced a major milestone of completing 50 shows hosted by the company in a short span of 3 months.

Under this strategic tie-up with High Street Phoenix Mills in Lower Parel& Phoenix Market city in Kurla, BAJAAO has fulfilled its commitment in providing good entertainment to its audiences. The various bands showcased enigmatic tunes to treat audiences to energetic live performances. The event witnessed an influx of people of all ages flocking to both venues.

Thursday Jam ups at High Street Phoenix is an established property which has been taking place for four years, while Smashing Saturdays at Phoenix Market City started in November. The performances have evoked a positive response from the patrons of both malls.

In addition to the tie-up, BAJAAO will bring two upcoming rock bands every week who will continue to showcase their musical talents to a crowd of spirited and enthusiastic mall-goers.

With an objective of providing a platform for upcoming bands to prove their mettle in Mumbai, BAJAAO has undertaken this initiative with Phoenix which has witnessed some cutting edge acts over the past 3 months. High Street Phoenix has been seeing performances every Thursday by BAJAAO while Phoenix Market City have been seeing them every Saturday. Many artists have performed under this partnership at the Phoenix Mall including names like BLAKC, Spud in the box, Koniac Net, The Lightyears Explode, Ravi Iyer and Workshop) who play a set for approximately an hour each and these gigs start early evening from 6.30 pm and go on till 10 pm.

Looking to build on the success over the last three months, BAJAAO has lined up some key bands in the near future that will provide the best entertainment to their guests.  Some of the artists we can expect to see over the next few weeks include NandooBhende, unohu, laxmi bomb etc). The Live Band Music element just adds to a memorable feeling to complete the perfect shopping experience.

Speaking on the association, Ashutosh Pande, Founder-CEO, BAJAAO commented: “When it comes to putting together a show we look for the most dynamic performers & talented artists to grace the stage. We also look at getting bands which are new & upcoming as this will definitely help build their fan base. A venue like Phoenix is ideal in the formative years of musicians. A lot of learnings are derived by musicians since this is a very unique experience much different from the regular venues. It a great place to connect with your audience & spread awareness about your brand of music.”


BCEPL, Bajaao’s events division have handled a number of other events like JD Rock Awards, International Jazz Festival, Ragasthan, Red Bull Tour Bus & brands like Superdry, Diesel, Converse etc. BCEPL has handled the entire event at Phoenix Mall right from artist management to sound production. BAJAAO has a specialized ear to the ground and is continuously on the lookout for new talent & opportunities to set the stage for music in India.



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