Hoichoi original adult-comedy Dupur Thakurpo campaign launched


MUMBAI: In the run-up to Hoichoi?s launch, SVF has rolled out an innovative social media campaign to promote its upcoming original web series, an adult-comedy, Dupur Thakurpo.

The campaign, which highlights the personalities of some major characters from the much anticipated show, has just gone live on Twitter, Facebook and Instagram. It asks users to choose one of the several interesting Thakurpos (Devars or brothers-in-law) that would be most deserving of the newly arrived Uma Boudi?s affection (?Boudi? is the Bengali name for sister-in-law).

Not only will the campaign tickle the funny bones of Bengalis, it will also create intrigue and anticipation for each and every Thakurpo in the Hoichoi Original web series.

There are the six Thakurpos seeking Uma Boudi?s attention:

1.     CD - Chitrobhanu Dutta, who wants to be Quentin Tarantino, the popular American Director, but has only 2 or 3 B-grade music videos to show as accomplishments.

2.     Choco - Kajol Chakraborty is a physiotherapist who utilises his profession to fulfil his dark fantasies.

3.     Kinky - Kinkar Sanyal has a secret import business of women's undergarments. His favourite pastime is fantasizing about women in lingerie.  

4.     Shomes - Aniruddha Shome thinks of himself as every Bengali's Byomkesh Bakshi and every Englishman's Sherlock Holmes, and thus has an investigative eye towards everything (basically, he is suspicious all the time!)

5.     Phantom ? Ashrafi is a cricketer from Bihar, who orders lassi in a pub.

6.     MTV - Moral Tanu Bhaduri is an ambitious singer who unfortunately gets no producer.

Director Debaloy Bhattacharya says, "The word ?Dupur Thakurpo? has always been there in our culture...a forbidden word, it has never been explored. Now, we are indulging in the stories and characters that show how the Boudi and Thakurpo relation can be so vibrant. The Arabs had their nights and the Bengalis their ?dupur?.

Dupur Thakurpo revolves around Indralok, a house situated in North Kolkata which is infused with new life as Jibon babu brings home a beautiful, young and vivacious bride, Uma. However, he is blissfully oblivious of the trouble likely to brew when a love-smitten Jibon babu agrees to let out three rooms to six young men on Uma?s insistence. Some not-so-appropriate things start happening. Five of them are completely enamored by Uma Boudi?s charms, ready to lay down their lives for a smile or a glance from her, while she plays around with them like a fiddle.

Amidst this sexual tension and cuckoldry, Indralok is full of life, adventure, fun, frolic and fantasy.

This series is one of the several entertaining and unique original web series being created with the best concepts, cast and crew of Bengali entertainment, exclusively for Hoichoi. It will be available on the App and Website.

Dupur Thakurpo stars Swastika Mukherjee as Uma Boudi, Abhijit Guha as Jibon Babu, Anindya Chatterjee as CD, Indrajit Mazumder as Choco, Soumendra Bhattacharya as MTV, Kartikeya Tripathi as Shomes, Apratim Chatterjee as Kinky and Taufeeq Ahmed as Phantom.  

Latest Reads

Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services
Now learn cooking with Airtel Digital TV

One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel - Aapki Rasoi.

iWorld Over The Top Services

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services
Amazon Prime Video aims to keep evolving with customer taste

Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in...

iWorld Over The Top Services
As ‘Dil Se Desi’ as you are:ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rapreplaces classicalas the new embraces the old - in its own inimitable style.

iWorld Over The Top Services
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories