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MUMBAI: in‘ network, the global network of integrated marketing and communication agencies that are independently owned and led by entrepreneurs, has India on its agenda for the year 2010.
The convention will address India specific issues and harness subsequent marketing opportunities giving smaller agencies a thrust into the competitive world. in‘ global marketing communications network will also provide marketers in India a selection of marketing consultants and of innovative suppliers who are interested to be part of the network.
Several brands are assigning in‘ global marketing communications network units either as global agencies of record, or as regional and local partners for all kind of services. It can be for full service, above or below the line services, specialized services such as branding, media, trade marketing, digital communication or expertise in communications for certain economic domains such as healthcare, retail, luxury goods, FMCG, real estate and many more.
In India Ignitee Digital Solutions along with Arms Communication led by Mr.Reet Ahluwalia, are two in‘agencies that the marketers may rely on.
Speaking about its association with the in‘ Convention Atul Hegde, Ignitee Digital Solutions said, "It gives us immense pleasure to host in‘ Convention in our very own country. The very fact that India was selected out of so many participating nations is a wonderful thing in itself. India, as such has seen a spurt of boom in the services sector in the past few years and it is through initiatives like these that the country can better its caliber in the global scene. We are certain that the convention will take back novel ideas for their own betterment and that of the convention."
The in‘ network MD, Michel Goddet said, "India has been a rich resource of knowledge creation and it‘s commitment to global markets has been phenomenal. We at a in‘ Convention are looking forward to the delegation in India and experience the country‘s bountiful resources and idea creations along with Atul Hegde who has made this experience happen. The aim is to create a platform where we ideate on opportunities for lesser known agencies and with an aim to catapult them on the fast-track. We are certain that in‘ Convention 2010 will be a success".
Already the network of independent communications agencies with the broadest geographical coverage (140 offices in 90 countries) IN has decided to become in‘ global marketing communications network, achieving a great step forward in terms of concept, positioning, branding and website to answer today‘s marketers‘ most frequent needs.
in‘ network consists of units specializing in various marketing & communication services. Like Ignitee in India for digital communication, Total Media in London or Berg Media in Budapest for media buying & selling, also has units totally experts in healthcare (Core-Create,USA),in retail (CA Communication ,Paris), in trade marketing as well as full time advertising agencies like Arms Communication in India who provide complete service to MNC clients.
The world of communications has changed a lot during the last two years and in‘ network had to evolve. A new "home made" positioning and branding was studied, created and implemented by Portuguese in‘ member agency Brandia Central. A new "home made" in‘ website (www.inglobalnet.com) was created and developed by Indian in‘ digital agency Ignitee. This will be presented in New Delhi on April 10th during the 12th in‘ network annual convention.
With these new concept and tools, many new agencies, specialists, experts, consultants and suppliers will join the in‘ network and will offer marketers a wider range of possible partners.
