X Factor 2 to telecast on Big CBS channels same time as US

Mumbai: Big CBS Networks has acquired the airing rights of the latest season of The X Factor 2 which will air concurrent to the United States. The show will air on Fox International Channels internationally.

X Factor 2 will be simulcast across Big CBS? three channels - Prime, Love and Spark. Starting 14 September, the show will air every Friday and Saturday at 9 pm.

Created by Simon Cowell and produced by Fremantle Media - North America, ?The X Factor? is back with its second season with jury concoction that consists of Britney Spears, Demi Lovato, Simon Cowell and L.A Reid.

The winner of ?The X Factor 2? stands to get a recording contract with Syco Music in association with Sony Music Entertainment, which would include cash payments totaling $5 million.

According to the channel, the USP of the show is that it is open to both solo artists and groups and has no upper age limit. Throughout the live shows the judges act as mentors to their category, helping to decide song choices, styling and staging, while judging contestants from the other categories. They also compete to ensure that their act wins the competition, thus making them the winning judge.

The company spokesperson said, "It has been our endeavor right from start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle?s hit show - The X Factor we once again live up to our promise. The X Factor?s concurrent telecast with the US and the simulcast across the Prime, Love and Spark will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences."

Big CBS network will engage in a multimedia marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.