TLC continues localisation drive with Adhuna Akhtar show

MUMBAI: As part of its localisation drive, lifestyle channel TLC will air a local show with hairstylist Adhuna Akhtar. The aim is to reflect the changing aspirations and attitudes in India.

In the past, TLC has focussed on localisation across different genres like travel, cuisine, makeover and fashion.

Discovery Networks South Asia senior VP, GM Rahul Johri said, "TLC presents an extensive slate of distinct and aspirational programming from India and around the world. We are excited to present a new series with the stylish Adhuna Akhtar that will resonate with the Indian audience."

The series is currently under production and will air on TLC in India as well as other international markets. Red Chillies Idiot Box has been commissioned to produce the series.

Akhtar said, "Hosting a series on my favourite channel TLC and on a subject that I am truly passionate about is very exciting. It is a fantastic experience working with TLC and I can?t wait to see the series on the Indian television screen."