Television

Yahoo! set to enter India

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Yahoo! Inc is all set to set its foot in India. The portal had earlier announced its plans for creating a India-centric portal. It will commence its operations in India within three months. The Santa Clara based company is setting up offices in Bangalore and Mumbai.

Yahoo!'s Indian model will be on the lines of Rediff.com and Indiainfo.com. The company has advertised in local newspapers to recruit technical and management professionals for its India operations.

Rediff.com insiders have laid fears of the outgo of its senior, experienced and well-trained professionals and executives to Yahoo India. "The staff outgo to Yahoo! is a bigger threat than the portal itself" said a senior official at Rediff.com.

Portals like Indiainfo.com, Rediff.com and Satyamonline.com will have to roll up their sleeves as the biggest international player is entering the Indian web space. In a recent report, Yahoo.com was the portal with the largest recall value. With all the resources, goodwill, popularity and the experience, Yahoo! is all set rule the portal market in India.

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