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indiantelevision.com Team
MUMBAI: UK pubcaster the BBC?s commercial arm BBC Worldwide has announced that Jon Penn, currently FremantleMedia Enterprises CEO Asia Pacific, is to take up the new role of BBC Worldwide Australasia MD in April.
Penn succeeds former GM Tony Iffland and interim leader Blair McQuade, but will see his responsibilities broadened to include ownership of the region?s P&L under BBC Worldwide?s new Balanced Regionalisation plans, which aims to significantly increase revenue in the territory within the next five years. He will report directly to BBC Worldwide?s President of the UK, Australasia Marcus Arthur, who is based in London.
Also being announced today is BBC Worldwide Australasia?s interim GM Blair McQuade?s appointment as chief commercial officer for Australasia, a new role supporting Jon, which will see him take responsibility for the commercial activities across the business.
BBC Worldwide adds that Australia and New Zealand are hugely important markets for it and both have seen growth over the last five years, across all five areas of business: channels; sales and distribution; content and production; consumer products; and global brands. BBC Worldwide?s strategic aim to increase its regional focus, which will begin on 2 April next, will enable the company to maximise growth across all platforms in the local market.
In 2011/12, BBC Worldwide Australasia increased revenue by nine per cent on the previous year, generating $140 million. Recent new business success stories include the launch of the global BBC iPlayer pilot in Australia, where it is the most successful territory, and the growth of live events, with 100,000 people expected to attend one of five live events in the year.
Penn founded FremantleMedia Enterprises? brand licensing and interactive media division in Australia in 2001 and his responsibilities later expanded to include the rest of Asia Pacific. He was particularly instrumental in turning MasterChef Australia into a multi-million dollar, multi-platform brand over three years and his career has seen him launch new business enterprises across both traditional and digital media platforms, delivering overall revenue growth for FremantleMedia Enterprises in the Asia Pacific region.
Promoted to CEO FremantleMedia Enterprises Asia Pacific in 2009, he added TV distribution, home entertainment and live events to his responsibilities and led the team who has built multi-platform brand franchises out of The X Factor, QI, Grand Designs and Merlin, amongst many marquee TV properties.
Prior to FremantleMedia Enterprises, Penn worked for Fairfax Media?s digital division - Fairfax Digital - and has held a variety of sales, marketing and business development roles over his 22 year career.
Arthur said, "I?m really pleased that Jon has decided to take up our challenge as MD of Australasia, a role that will have increased responsibility in BBC Worldwide?s new organisational structure. His strategic influence across so many platforms, properties and brands at FremantleMedia is impressive, not least because of the outstanding commercial growth he?s drawn from them. I know he?s the right person to lead BBC Worldwide Australasia on to bigger and even better things as the region takes charge of its own P&L for the first time."
Penn said, "I?m thrilled to be given the opportunity to guide BBC Worldwide Australasia through such a pivotal point in its history. I have nothing but admiration for the business and I look forward to building upon the huge success already achieved by its talented workforce and building upon Blair?s brilliant leadership since Tony Iffland departed."
