CableU to become RatingsIntel

MUMBAI: The CableU television research company has signed an expanded agreement with Nielsen that broadens the scope and value of the company?s subscription-based offering and results in a name change to RatingsIntel.

The company will be operating as RatingsIntel.com starting 9 July. The service will include all CableU research, featuring a searchable archive of more than 4,000 ratings research reports from 2006 onward. It will transition from monthly reports to daily reports on the rating stories from all Nielsen-reported networks. The daily reports include analysis, ratings data and graphs to illustrate ratings stories.

"We?re excited. Our mission is simply stated: Put ratings into context for busy media professionals and those with a financial stake in the industry," said Reess Kennedy, current CableU partner who will take over as chief executive of the company from CableU founder Gary Lico, who will stay on as an advisor and minority partner.