New avtaar HBO for South Asia launched

Now here's a channel that will definitely give Star movies a run for its money. Come 1 September and Home Box Office or HBO as it is popularly known will air movies as a new entity in South Asia.

The new entity will have four of the worlds biggest studios with an equal stake in the venture. These studios banners include Warner Brothers, Sony Pictures Entertainment, Universal Studios and Paramount Pictures.

With a library from all these banners available, the channel promises that there will be 52 new premiers throughout the year - one every week.

HBO was launched in India earlier this year on March 27. But then it had a very limited library because of a standoff between Turner and Sony Entertainment Television. The latter had insisted that it be given the distribution and ad sales contract for the channel in India. Otherwise, it would not part with its Columbia/Tristar library for the Indian HBO channel.

But then Sony decided that it would put an end to the quarreling and withdraw its distribution and marketing bid, thus allowing its library to be used for the India service. The other two participating companies also concurred thus lifting the obstacles for the launch of the mega-movie channel in the region.

According to channel officials, these changes would not result in a rise in the cable rate per subscriber, which currently is Rs 6. The channel will also introduce ad slots. HBO till now was an ad free movie channel.

The new channel will be a feast for the couch potatoes with an impressive line up of movies like Godzilla, The Mask of Zoro, Forest Gump, The Trueman Show and the likes.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories