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MUMBAI: Headlines Today, the fastest growing English news channel has moved ahead of its competition & has emerged as the new No.1 in the English News Genre with the market share of 25.9% . Continuing its growth trajectory over the weeks owing to a differentiated content strategy, the channel has surged ahead of its competitors.
The channel?s growth is also fueled by its flagship campaign ?Right to be heard?. The channel?s domination has also been strengthen by the fact that it has got 34 programs in Top 100 English news Programs (Source:- TAM, Period- Wk- 11?13, Market:- 6 Metros, TG:- CS 25+ M AB, 5 English News Channels). The country?s fastest growing news channel has also increased its reach & is among the most preferred news channel in the Prime time.
Headlines Today?s Top program Right To be Heard after garnering a lot of acclaim & accolades and has also dominated the ratings in the English news Genre (Source - TAM, Period- Wk 7-10 ?13, SAT 21:00-21:59, Market:- 6 Metros , TG:- CS 25+ M AB, 5 English News Channels).
The channel has always stuck to its promise of delivering unbiased & undeterred news and showing only the truth to the nation. Headlines Today?s exclusive Stories & unprejudiced investigation such as Robert Vadra Land Scam, Killing of innocent Tamils in Lanka, Farmer Loan Waver scam, etc has not only gained a lot recognition but has also fulfilled the channel?s promise of "YOU MATTER" towards the nation. The channel has also dominated the ratings on various significant issues such as National Budget, Republic day, Hyderabad Blasts, etc and has proved that Headlines Today is the nation?s undisputed choice when it matters the most.
Commenting on the latest development, Mr. Ashish Bagga, Group CEO, India Today, said, ?It is our constant endeavor to produce content which is viewer centric and the rating would follow. It is a matter of great pride and honor for us as our efforts have been rewarded. This is a benchmark for us and we are hopeful of achieving greater heights with our viewer-led content in the future.?
