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MUMBAI: Did you know that more than 80% germs on hands are infections and you can be carrying millions of bacteria on your hand at any given time? To give us protection on the go, Godrej Protekt a leading brand of Godrej Consumer Products Ltd., today announced the launch of its ?Freedom to Touch? Campaign, to make consumers aware of the need for hand hygiene to prevent diseases. Bollywood?s popular actress Raveena Tandom flagged off the Godrej Protekt ?Freedom to Touch? Van along with Dr. Anjali Shetty, Consultant Microbiologist, Hinduja Hospital.
The ?Freedom to Touch? Campaign will have the Godrej Protekt ?Freedom to Touch? Van educating consumers on good hand hygiene practices at vantage locations like railway stations, shopping malls and Colleges in key metros of the country.
Speaking at the launch, Mr. Tarun Arora, Executive Vice President ? Marketing, Godrej Consumer Products, said, ?In our everyday lives we visit food courts in malls, public toilets, hospitals, travel by public transport, etc where our hands are exposed to harmful germs which can give us infections and diseases. To offer the consumers an easy solution to combat the onslaught of germs, Godrej Protekt is today launching the ?Freedom to Touch? Campaign. As the awareness of Hand Hygiene and the use of hand sanitizers in India is very low, this Campaign is an attempt to build awareness amongst consumers on the need for protection on the go. We are confident that consumers will greatly benefit from this initiative as we contribute to keeping them healthy and happy?.
Said Dr. Anjali Shetty, Consultant Microbiologist, Hinduja Hospital, ?80% of germs on our hands are infectious. More than 1500 germs reside on each square centimetre of our hands. The monsoon brings a host of illnesses and diseases, some of which can be life threatening. The humid weather is a perfect breeding ground for bacteria and germs. I am happy that Godrej Protekt has launched the ?Freedom to Touch? Campaign as I strongly believe that clean hands are safe hands?.
Bollywood actress Raveena Tandon, flagged of the Godrej Protekt ?Freedom to Touch? Campaign, and shared, ?It is impossible to live in a city like Mumbai and stay clear of germs and diseases. When I am outdoors during shoots etc, I often come across situations where I need to sanitize my hands, but don?t have access to a wash basin, soap or water. So, to get instant protection against germs while I am on the move, I always carry a hand sanitizer in my purse while travelling. I am honoured to be a part of Godrej Protekt?s ?Freedom to Touch? Campaign which offers us the freedom to do what you want to, where you want to without the worry of germs?.
The Godrej Protekt range of hand sanitizers offers you the ?Freedom to Touch? and maximum protection by killing 99.99% germs within 15 seconds, providing an instant hygiene solution to users, while on the go. This range is available at all leading chemists, general stores and supermarkets and is a must have when out of home.
So, now get instant protection from germs wherever you go! Look out for the Godrej Protekt ?Freedom to Touch? Van in your city to learn about good hand hygiene practices. Go ahead and enjoy life to its fullest!
