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Mumbai: ESPN STAR Sports scooped six awards at the PromaxBDA India Awards held last week in Mumbai, highlighted by a complete sweep off of sports categories with its Formula One 2011 "Elements" campaign winning two Gold awards for the Best Sports Campaign and Best Sports Promo, while the Wimbledon 2011 and Barclays Premier League campaigns won Silver awards for the Best Sports Promo and the Best Sports Campaign respectively.
In addition, ESPN STAR Sports secured accolades in highly competitive non-sport categories, clinching two Silver awards for the Best Script and the Best Promo Not Using Programme Footage categories for the Wimbledon 2011 and Champions League T20 "Clocks" campaigns respectively.
This continues the winning streak from its haul of 11 awards from PromaxBDA India, PromaxBDA International and PromaxBDA Asia last year, and highlights ESPN STAR Sports? continued commitment to on-air promotional excellence across various categories, heightening its reputation as one of the top awarded organizations in Asia.
Said Paras Sharma, ESPN STAR Sports? Vice President of Marketing and Communications: "It is indeed very pleasing to win these awards and getting our work recognised by our industry peers. What makes this success even more gratifying is that it has been achieved in tandem with various business objectives, and it continues to be our focus to meld creativity with commercial goals."
The PromaxBDA India Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. All the promos have been conceptualized and produced by ESPN STAR Sports.
Best Sports Promo
| Gold Award | Formula One, ?Elements? |
| Silver Award | Wimbledon 2011 |
Best Sports Campaign
| Gold Award | Formula One, ?Elements? |
| Silver Award | Barclays Premier League |
Best Script
| Silver Award | Wimbledon 2011 |
Best Promo Not Using Programme Footage
| Silver Award | Champions League T20 ?Clocks?. |
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