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MUMBAI: Asia?s No. 1 sports content provider, ESPN STAR Sports (ESS) is pleased to kick-off its celebration of women in sports for International Women?s Day 2012 (8 March).
To commemorate and highlight the important role women play in sports today, ESS will be paying tribute to female athletes through a mix of special TV programs, a week-long feature on Score Tonight and a new website showcasing the best of women in sports. In addition, ESS is running a series of promos with its top female presenters to raise awareness of the importance of International Women?s Day amongst its viewers in 24 countries.
Said Paras Sharma, Vice President of Marketing and Corporate Communications, "Women play an invaluable role in today?s global sports industry, as well as in inspiring girls and young women to participate in sports, which has profound individual and community benefits.
"As Asia?s largest sports content provider, we feel strongly that International Women?s Day (IWD) presents the invaluable opportunity to celebrate and highlight the critical role women play in the world of sports to our broad viewership across Asia.
"While the world celebrates International Women?s Day on 8th of March, we at ESPN Star Sports believe in celebrating women every day. We are pleased this March to showcase top female athletes through a mix of special programs, features, promos, columns and online, as a dedication to women in sports and their incredible legacy."
ESS has developed a special website for its March IWD celebration. Espnstar.com/iwd will showcase special IWD columns, programming, Q&A with ESS? female presenters, editorial pieces, image galleries and more.
In addition, from 5-9 March, STAR Sports? Score Tonight will be celebrating female athletes with inspiring stories on women in sports and by having it mascot Melvin, transform into Melvina for the week. ESS will also be showing over 20 hours of special dedicated programming on ESPN and STAR Sports highlighting great matches and moments of women in sports, as well as features on top female athletes from 8-15 March.
Visit espnstar.com/iwd to check out ESS? International Women?s Day showcase including: TV schedule, columns, editorial pieces, photo gallery and videos.
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