MAM

Effies 2015: MullenLowe Lintas crowned Agency of the Year

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/28/Untitled-2.jpg?itok=oFifq5x-

MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency's winning streak was bagging the Grand Effie for the campaign, 'Drinks and Memories' for Paperboat under the Integrated Advertising Campaign category.

Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals -- four Gold, four Silver and a whopping 20 Bronze statuettes  -- taking their award tally to 28.

McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

The Leo Group India bagged two Silver and one Bronze statuettes.

Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service - 'Best campaign for a Start up category' for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

"In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me," said Effie India Awards 2015 chairman Ajay Kakkar.

Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, "The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories."

"The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change," added The Advertising Club president and Colors CEO Raj Nayak in parting.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ITV-Inside-800x800.jpg?itok=YBE8YC5X
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Robby%20and%20Thiagaraja-800x800.jpg?itok=JyAOVA96
FCB creates Blue Star 'cooling' campaign

MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Mukesh-ambani-800x800.jpg?itok=RibrG5F-
Jio & Uber partner to enhance digital experience

MUMBAI: Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users. As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the digital life...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Arun-Mehra-800x800.jpg?itok=P06dVLGr
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/ultimate%20%281%29.jpg?itok=1qW0bVat
Play Games24x7 launches new TVC for Ultimate Teen Patti

India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Anil-Rai-Gupta.jpg?itok=UJQsh9sx
Havells India eyes consumer durables; to acquire Lloyd brand

MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/leeco%20%281%29.jpg?itok=-MvDue2i
LeEco India massively slashes workforce, is it the end?

It came in like a storm with booming announcements about the humungous investments ($200 million, according to news reports) it intends to make in content in India for its LeEco content ecosystem.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories