MUMBAI: India?s leading English news channel and Reliance Industries Limited, India?s largest private sector enterprise, are proud to announce the third edition of Real Heroes, an annual felicitation that recognises the unknown and unsung heroes of India who have selflessly dedicated their lives to improving the lot of the common man and the betterment of society as a whole. Since its inception in the year 2008, Real Heroes has developed into a movement that turns the spotlight on the champions of change in our society and brings forth their work. These Potential Real Heroes who will serve as a source of inspiration to thousands of other Indians are identified by the nationwide network of IBN18 reporters. The CNN-IBN editorial board then shortlists the 24 Real Heroes from across India (6 from each zone) North, South, East & West and their work is classified under one of these categories: Women Welfare, Social Welfare, Health and Disability, Youth, Education and Children & Sports.

These Real Heroes will also be showcased in four special half hour episodes every Saturday February 27 to March 20 on CNN-IBN, IBN7 and IBN LOKMAT. One segment in each of these half hour specials will also focus on Real Heroes from previous editions highlighting their fund aided work post felicitation by CNN-IBN & RIL.

A cash prize of Rs.5 lakhs each will be awarded to these Real Heroes who have worked tirelessly, to provide unique solutions for issues impacting the community, thereby setting a worthy example for the rest of society. For more information on the initiative, log on to www.realheroes.com

Speaking on the initiative, Nita Ambani, President, Dhirubhai Ambani Foundation said, ?We are proud to be associated with Real Heroes, a movement to honour the men and women who have been working with never ending courage and unflagging dedication to make a better society for their countrymen to live in. We are sure that their inspiring stories will serve as a beacon of inspiration for many others.?

Rajdeep Sardesai, Editor-in-Chief, IBN18 Network added, ?Real Heroes is a movement that recognises the sterling efforts of those selfless individuals who have quietly dedicated their lives to improving the lot of others without any expectation of reward or recognition for themselves, We hope that by highlighting these outstanding men and women we will inspire many others to come forth and work towards building a more equitable society.?
 

MUMBAI: On an afternoon when most youngsters would have been glued to their TV screens while India?s favourite hero and ace batman, Sachin Tendulkar, created cricketing history -- breaking another world record -- there were over 45 Young Professionals of IAA?s India Chapter and their guests -- all from the field of advertising, brand management, marketing, mass communication and media ? gathered at the NDTV Media Training Centre in Gurgaon to keep their appointment with Sam Balsara. They also had an opportunity to meet and interact with Sam?s young professional daughter Ms Lara Balsara, Business Development & Diversification Manager - Madison India.

Avinash Pandey, Vice President and Head of Revenue ? STAR News & Convener of IAA Young Professionals Chapter, introduced Sam Balsara & Lara Balsara and thanked them for flying in from Bombay to spend time with the IAA YP members.

The audience listened with rapt attention while Sam Balsara and Lara Balsara addressed them in a freewheeling chat of over 90 minutes.

Sam shared anecdotes on his journey till date, right from his childhood days in Bangalore, to getting rejected by IIMs and how he survived the shock of losing 70% of his business overnight. Recalling his experiences with clients, models, actors, producers, he regaled the audience about a time and life that most of the audience found difficultly in believing that, it existed.

Lara, having studied Madison?s actions over the years and having seen what has succeeded, and drawing inspiration from Al Ries, succinctly drew up the 10 Immutable Laws of Madison. The laws ranged from focus, to diversification to the power of PR, to disadvantages - all of which have played a role in the survival and growth of Madison.

MUMBAI: This week, watch anchor Amrita Gandhi as she makes a people trail through Gujarat - meeting scions driven by their passion. A young yuvraj, Manvendra Singh Gohil of Rajpipla, fights for love, while Princess Ahliya of Balasinore safeguards the history of the Rajasaurus that once roamed her ancestral kingdom.

For all this and more, tune in to this week‘s gala episode of ‘Royal Reservation‘ airing on March 3, 2010, Wednesday at 10:00 pm with repeat telecast on following Saturday at 10.30 am only on NDTV Good Times.
 

MUMBAI: UTV Action, India‘s ultimate action channel will hold a special preview of ‘Legion‘, on 3rd March 2010, in partnership with Sony Pictures.

UTV Action offers the perfect platform to promote Action content in Hindi and ‘Legion‘ is touted to be one of the biggest movies from Sony Pictures in 2010. this makes way for a natural association between UTV Action and Sony Pictures who have thus come together to promote ‘Legion‘ to audiences across India. UTV Action is the exclusive Movie channel partner and will be showcasing exclusive content on the channel pre-launch of the movie.

Post Rock Climbing and Sky Diving, UTV Action now takes a leap forward, partnering Sony Pictures to offer associates a first hand preview of ‘Legion‘. This is another extension of the channel on ground brining action to its audiences and associates.

The Preview will be held on 3rd March, wherein they would get to witness; an out-of-the-way diner becoming the unlikely battleground for the survival of the human race. When God loses faith in humankind, he sends his legion of angels to bring on the Apocalypse. Humanity‘s only hope lies in a group of strangers, trapped in a desert diner with the Archangel Michael.

UTV Action, launched in January this year is the first Indian channel dedicated to the action genre.

Sameer Ganapathy, Channel Head comments "We at UTV Action are always looking for opportunities to create avenues for our audiences and clients to experience Action firsthand. The preview is another extension of our brand promise. As UTV Action is the ideal platform to promote Hollywood action titles to Indian audiences we shall be partnering with the best of Action films through the year during their theatrical release."

MUMBAI: The pioneer in snake & Scorpio venom vaccine researcher, Dr. Himmatrao Bawaskar will be the guest on Great Bhet this week. He will speak on one of its kind vaccine research of snake & Scorpio venom, with Nikhil Wagle, Editor, IBN-Lokmat in an exclusive Great Bhet on Saturday, 26th February 2010 at 9:30 pm.

Son of poor farmer in Jalna district in Maharashtra, Dr.Bawaskar started his career in appalling circumstances. Coming from a poor and illiterate family background, Dr. Bawaskar has risen to become the first Indian vaccine researcher in snake and Scorpio venom. The much acclaimed doctor will share his life journey on Great Bhet.

Dr.Bawaskar will share his experience on the commendable research work done by him. The episode will also witness the intense moments of Dr. Bawaskar getting nostalgic about the milestone in his career path. An emotional Bawaskar will also talk about motivational strength he derived from his family members.

Being the first successful vaccine researcher in the country, Dr. Bawaskar has published his biography titled ?Barristercha Kartta?. His research articles are also published and recognized in ?LANCET? ? a top Medical Magazine in the world. The Bawaskar Hospital and Research Center, in Mahad, Raigad District is also run under his expertise.

To know more on the innovative vaccine research of Snake & Scorpio venom, tune into GREAT BHET on IBN-Lokmat on Saturday, 26th February 2010, at 9:30pm.

You can also watch this ?Great Bhet? episode on Sunday i.e. 27th February 2010 @ 12:00 pm & 5:00 pm.
 

MUMBAI: You got to move it, move it! Sounds familiar? This is the track that had us swinging since 2008 and it?s BACK! With Madagascar - Escape 2 Africa, as the HBO Blockbuster of the Month.

The real party animals are back with more to move, more to shake it.

Madagascar: Escape 2 Africa brings back the best elements of Madagascar, including the familiar creatures: Alex the lion (voiced by Ben Stiller), Marty the zebra (Chris Rock), Gloria the hippo (Jada Pinkett-Smith), Melman the giraffe (David Schwimmer), and the loony lemur- King Julien (Sacha Baron Cohen) as they return for more adventures. Building on the characters we grew to love in Madagascar, the writers have added a herd of new creatures that are just as fully fleshed out and entertaining. The returning members of the voice cast are terrific with the newbies like Alec Baldwin complimenting the familiar voices well.

This Madagascar sequel picks up right where the 2005 film left it, with the Central Park Zoo animals preparing to leave Madagascar to return to the Big Apple. With a crazy group of penguins they are left marooned on the distant shores of Madagascar. They discover their families and where they actually belong to. Keeping the hope alive to return to New York Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo have hatched a plan so crazy it just might work!

The wacky cast of characters, a meatier storyline and spectacular animation, not to forget the humour and creativity, makes Madagascar: 2 the second biggest animated film ever. Madagascar 2 not only outshines its predecessor, but leaves one looking forward to #3!!

Catch this zippy sequel on HBO on 26th February at 9:00pm.

STARRING: Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett-Smith, Sacha Baron Cohen

GENRE: Animation / Adventure

Character Description:

Alex (Voiced by Ben Stiller) is the Lion who as a cub was called Alakay and was named Alex in New York Central Park Zoo where he grew up. Alex is a lion who is more interested in dancing rather than hunting!

Marty (Voiced by Chris Rock) is the Zebra who lived at the Central Park Zoo, and is a good friend of Alex, in the movie.

Melman (Voiced by David Schwimmer) is a half-anthropomorphic giraffe, who is somewhat of a hypochondriac having doses of medicine for meals and doctor‘s appointments frequently. Text formatting

Gloria (Voiced by Jada Pinkett Smith) is the Hippo who has no issues with her self-image. She is self-confident, sassy and sweet.

King Julien (Voiced by Sacha Baron Cohen) is a conceited, fun-loving Ring-tailed Lemur.

Some interesting facts about the movie:

? Bernie Mac‘s last animated feature. This movie was dedicated to him.

? A specially-made segment featuring Alex, Gloria, Melman, Marty, and the penguins was used as part of a 2008 McDonald‘s restaurant commercial.

? Alex‘s family birth-mark is shaped like the continent of Africa, including the island of Madagascar.

? The hippopotamus who asks if Alex is dancing about a plane crash is voiced by Stacy Ferguson, better known by her stage name, Fergie.

For more information log on to www.hbosouthasia.com