MUMBAI: SAB, India?s leading comedy entertainment channel achieved a breakthrough today by obtaining the number 4 position in the Monday-Thursday beating Imagine TV in the prime time slot.

SAB TV secures a safe place for itself after Colors, Zee and Star Plus according to the latest TAM ratings for the week 23, 30th May to 5th June for prime time from Monday to Thursday 1900 to 2400 hrs.

SAB TV also received its highest with 93 GRPs leaving Star One and Sahara One behind and is only one step below Imagine TV in the same week.

Mr. Anooj Kapoor, Executive Vice President and Business Head SAB TV said ?We are the only channel with a brand promise and have been consistently bringing innovative programming to our viewers. All our existing & new shows like Lapataganj ,Sajan Re Jhooth Maat Bolo ,Gutur Gu,Tarak Mehta Ka Ultah Chasmah & Mrs.& Mr.Sharma Allahabadwale have been accepted well by the viewers which, has translated into increase in our GRP?s.?

He further added that, ?We are soon going to be launching yet another new show Papad Pol Shahbuddin Rathod ki Rangeen Duniya and have plans which will helps us to sustain our ratings and grow further.?

SAB TV is proving to be a consistent performer in the forever growing GEC industry. After experimenting and succeeding in delivering India?s first silent comedy ?Gutur Gu?, the channel?s recently launched show Mrs. & Mr. Sharma Allahbadwale, has been an instant hit with the audience. Currently, SAB TV is looking forward to capturing more viewership with its soon to be launched show, Papad Pol?Shahbuddin Rathod ki Rangeen Duniya.

SAB is gradually increasing its hold in the entertainment genre with its light hearted comedy content and keeping true to its position of Asli Maaza SAB ke Saath Aatha Hai.

MUMBAI: Primesite, Mudra MAX?s out-of-home solutions unit, has delivered an extremely dynamic campaign for Garnier (a part of L?Oreal, Worlds largest Cosmetic Company). To enhance the brand presence in the market, Primesite has specifically concentrated in building its brand equity through 3 months long on ground OOH campaign.

The main aim behind the campaigns was to expose its various Garnier product, creating excitement and a ‘wow‘ factor among its target audience. A very simple but catchy, the first campaign kicked off on 21st May with Garnier Men Powerlite which read the creative as ?Get upto 2 tones lighter? endorsed by John Abraham, catering to the sensibilities of the Indian audiences whereas the subsequent campaign focused on Garnier Fructis- Long & Strong starting from 26th May?10.

The media used is both conventional and unconventional ranging from billboards, bus backs, gantry, mobile vans, mall branding, skywalks, drapes, translates and cantilevers. All prime locations covering across 20 cities including Mumbai, Delhi, Pune, Nashik, Bangalore, Kolkata, Indore, Raipur, Indore, Jaipur, Coimbatore, Ahmedabad, Pune Nagpur etc have been targeted.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, ?Our strategy was to identify key routes and high traffic areas across the cities. Sites have been handpicked to ensure quality as well as impact. The campaign was directed towards enchancing Garnier?s brand image among the large consumer base in the promising markets.?

MUMBAI: A decade ago, marketers had hit the nail on the head when they implemented the first week, last week way of advertising to target salaried employees who did their grocery buying during the first week of every month. But now different segments of the population shop so differently that there‘s no one way to synchronize media buying with purchase cycles. Brand Equity finds out how marketers are adapting themselves to this complex problem.

This week Brand Equity brings a sprightly new section ‘ Quiz the boss‘. The show puts together a handful of young guns from Madison world, to shoot some tough questions right at their big boss, Sam Balsara. Will the captain survive the volley? Will the young blood be satiated? Find out tonight.

Also on the show Brand Equity pays tribute to the original Hatchback. With over 2.5 million customers in India, this car was the symbol of the middle class man‘s success, the 25 year old legend of the people‘s car lives on in the hearts and minds of the Indian consumer. Even though the car will not be seen on the Indian metro roads, the iconic Maruti 800 still has miles to go before it sleeps.

So are you in sync with all the latest trends, strategies and developments in the world of Marketing and Advertising? Keep watching Brand Equity, to keep yourself updated on ET NOW.

Wednesday, 9th June: 0730 pm
Repeat Telecast, 9th June: 1030 pm

MUMBAI: Come summers and who can resist slurping through those delightful varieties of mangoes, especially when you are in the town that is home to the famous Alphonso. This week, Aditya rides his mobile kitchen into the picturesque city of Ratnagiri.

After a visit to the serene Ratnadurg Fort, Aditya heads down to the buzzing local market to slurp his way through delightful ‘Aam Panna‘ and ‘Aam Mawa‘. Aditya‘s food trail leads him to a typical Ratnagiri thalli, he also catches up with a foodie friend and picks up a traditional Konkani recipe from a villager‘s kitchen. Inspired by the local spices and fish, Aditya uses unique ingredients to prepare wonderfully innovative Rantangiri recipe

Catch the ?Chakh Le India? journey on Thursday 10th June at 10.00 PM and repeat telecast on Sunday 13th June at 9.00 PM only on NDTV Good Times.
 

MUMBAI: Cinema Karyangal, Amrita TV?s illuminating programme that sheds light on the making of the Motion Picture, is heading towards its silver jubilee episode on June 13th .

Telecast at 11.30am every Sunday morning and anchored by ace director Lal Jose, Cinema Karyangal had, over the past 6 months been meticulously explaining the mysteries and marvels of Film Production that had baffled and fascinated the public for long.

Cinema Karyangal celebrates this important landmark in its history by unveiling a spectacular feature that explores the engrossing world of computer graphics and its limitless possibilities in films.

The technique of ?crowd formation? where a small group of 10 or 12 multiplies into mammoth rallies and massive armies ; how the fire erupts sky-high behind the fleeing hero in the explosion scenes in action films ; by what means the spine chilling collisions in which cars and trucks somersault into mid air occur ; the modus operandi behind natural disasters like floods that sweep away entire villages in its deluge ? the secrets of these and other breath-taking effects created through the magical ingenuity of graphics are revealed in detail.

The topmost graphic designers of the South Indian Film Industry, whose technical skill and dynamic imagination were behind the box office success of many hits, explain the perpetual challenges of their profession and how they use their craft to transform the scene s of the scripts to stunning visuals on screen.

The climax of this unforgettable episode is an interview with the brains behind the graphic wonders of ?Enthiran?, forthcoming Tamil mega block buster which has been 2 years in the making , for which the twice National Award winner toiled round the clock .

Cinema Karyangal will carry on with its aim of delivering privileged information on the Art and Technique of Cinema privy only to film folk, accomplishing many more milestones along its journey.
 

MUMBAI: DT Cinemas - the leading Multiplex chain has announced the appointment of LINOPINION - The LOWE Lintas PR division, as its communication partner across Delhi - NCR and Chandigarh. As part of this association, LINOPINION will work closely with DT Cinemas to create an image campaign and support them in all media activities.

Commenting on the appointment of LINOPINION, Mr. Anant Verma, Director and Business Head, DT Cinemas said, ?We are pleased to have LINOpinion as our communication partners. Their understanding of the strategic and tactical requirements of DT Cinemas got them on board over a multi-agency pitch. We are confident that their expertise will match our media and customer outreach programmes, contributing to the over-all growth of the organization.?

Mr. Ameer Ismail, Executive Director, LINOPINION said, ?It is a privilege to partner to DT Cinemas ? a venture of the country?s leading corporate ? DLF Ltd. We are confident of meeting the communication requirements of DT Cinemas and adding value to their initiatives thus nurturing their growth levels in a focused manner. We hope that our relationship with DT Cinemas is a long lasting one.?