MUMBAI: Radio City 91.1 FM, nation?s first ecological FM radio brand, switched ?Green?. In association with Maruti Suzuki CNG, Radio city 91.1 FM altered their name to Green City 91.1FM. They initiated the ?Green n Clean is the way of life? campaign for an entire day to celebrate green technology in the cars on Aug 13, 2010. The ?Green n Clean is the way of life? was aimed to create awareness about the benefits of using compressed natural gas (CNG) fitted vehicles for a greener and cleaner environment!

Two days before the launch, a teaser campaign was aired on Radio City to promote the green, clean, fresh air. Everything from the radio station, the RJ?s signoff to the jingles, incorporated the new look and sound of Green City 91.1 FM. On the day of the launch for Maruti Suzuki CNG, Green City RJ?s revealed the green technology from the location of the launch. Green City 91.1 FM RJs even urge Bharatwasis to take up environmental friendly modes of transportation and conducted contests where listeners had to come up with innovative full forms for the acronym CNG.

On the occasion, Ashit Kukian, COO, Radio City, ?With the vision to gift a greener tomorrow to our future generations, Radio City took on this initiative of promoting a safe healthy environment in association with Maruti Suzuki India Ltd. We supported Maruti Suzuki in their effort to make environment cleaner and greener for which we turned Radio City 91.1 FM into an environmentally conscious brand by going ?Green City 91.1 FM?.?

Commenting on this initiative, Shashank Srivastava, CGM Marketing said, ?MSIL has been a pioneer in creating path breaking brand communication campaigns, it has been our endeavor to consistently come up with clutter breaking ideas which would have a disruptive impact on consumer mindset. When MSIL decided to introduce CNG variants in five cars (which is an industry leader stance towards a greener future) we brainstormed on multiple ideas and finally zeroed in on turning Radio City 91.1 FM into Green City 91.FM. Human mind always takes cognizance of disruptions, we believe that this disruption of Radio City 91.1 FM turning to Green City 91.1 FM would definitely get top of mind spot with consumer mindscape and thus "Fresh and Green" association with our CNG range would happen indelibly?.

Commenting on this campaign, Sudha Natrajan, President & COO, LMG said, ?It is always a pleasure to ideate on the briefs of our esteemed client, Maruti Suzuki, and an energizing experience to work out innovations with Radio City 91.1 FM, to turn it into Green City 91.1 FM, supporting Maruti?s 5 cars CNG launch. Relevant and clutter breaking media innovations do add tremendous value to a brand launch.?
 

MUMBAI: As the patriotic fervour with the advent of Independence Day sets in, CNN-IBN and IBN7 brings to its viewers a special line up of programming to commemorate 63 years of liberation highlighting those issues that matter the most to its citizens. The special programming airing from 9th to 15th August will feature IBN18 Network?s flagship bi-annual nationwide poll ?State of the Nation? and the programs like India Rocks, Bollywood Blockbusters, In August Country, Secret Kitchen Special, Faking News and CJ: RTI Special.

The special programming lined up on CNN-IBN and IBN7 are as under:

State of the Nation Poll: The 10th Edition of SOTN is the first ever poll on ?India?s Warzone? that will cover the key issues faced by the people residing in Naxal effected states The poll?s findings will be discussed with eminent panelists from the country on a special one hour show airing at 13th August on 9:00PM on CNN-IBN and 14th August at 8:00PM on IBN7.

India Rocks- Patriotic Songs Special: Take a trip down memory lane and relive some of the most patriotic Hindi film songs since independence. The show will be aired on 14th August at 5:30 PM on CNN-IBN and 15th August at 1:30PM on IBN7.

30 Minutes - In August Country: This special program on our heritage sites re-visits the different signposts of Indian Independence which played a significant role in the country attaining its freedom. The special show will be aired on CNN-IBN on 14th August at 09:30 PM.

Bollywood Blockbusters: On this Independence Day, look back at two of the biggest Bollywood Blockbusters ? Sholay: that released on Independence Day 35 years ago and Mother India. The show will be aired on CNN-IBN on 14th August at 8:00 PM & at 10:30 PM respectively.

Faking News: A one-hr dose of entertainment with Cyrus Broacha and team in patriotic style. The show will be aired on IBN7 on 14th August at 9:30 PM.

Secret Kitchen Special ? The show dedicated to food lovers across the nation, travels to NDA Pune this Independence Day to celebrate with the cadets at the Academy. The show will be aired on CNN-IBN on 14th August at 1:30 PM & 7:30PM.

Zara Yaad Karo Qurbani: The half hour program re-visits the life of various freedom fighters and the state of affairs at monuments of these great souls. The show will be aired on IBN7 on 15th August.

CJ: RTI Special: The special episode of Citizen Journalism will focus on Right to Information Act in India; how individuals are taking a stance to ensure its implementation. The show will be aired on IBN7 on 15th August at 5:30 PM.

Speaking about the programming, Rajdeep Sardesai, Editor-in-Chief, IBN 18 Network said, ?The Independence Day programming is an attempt to not only look back at all that we have achieved but also critically examine all of our country?s issues that need to be resolved to gain the confidence to live up to the potential we possess. We have tried to showcase a balanced blend of programming for our viewers so that we can promote the united spirit of the country through our shows.?

Speaking on the occasion, Ashutosh, Managing Editor, IBN7, said, ?Being one of the fastest growing economies, India has come a long way overcoming several obstacles. Whether it is the fight for Independence or its ability to economically stand on its feet, Indians have proven their mettle at every challenge and IBN7 salutes that spirit through our special programming on Independence Day.?

MUMBAI: As India celebrates another year of Independence, India?s premiere business news channel - Bloomberg UTV dedicates some of its best feature shows to the spirit of patriotism across a wide array of interests.

SMART MONEY

This Independence Day, Smart Money addresses the most relevant and important aspect of freedom ? Financial Freedom! Get the best investment ideas for financial prudence from the biggest minds in the business.

Saturday at 12:00 noon to 12:30 pm

Repeat telecast Sunday at 3:00 ? 3:30 pm

PROPERTY MATTERS
On Property Matters this Independence weekend, walk down a space which is central to every Indian. Join Bloomberg UTV at Rajpath in Delhi with well-known architect Suparna Bhalla.

Saturday at 9:00 - 9:30 am

Repeat telecast Sunday at 11:00 ? 11:30 am

LOGO
This week on LOGO, watch the re-building of one of the most iconic brands in India - The Taj Mahal palace. Bloomberg UTV showcases how India?s oldest and best hotel rose like the proverbial phoenix after the world?s worst terror attack.

Thursday at 8:30 - 9:00 pm

Repeat telecast Sunday at 5:30 ? 6:00 pm

IN FOCUS
Delve into the ancient past to find solutions for present day problems as renowned Vedanta teacher Swamy Parthasarthy talks about how the best management is ?self management?. He has always believed and stressed on this principle across Ivy League campuses where he lectures and also amongst the world?s brightest CEOs who turn to him for advice.

Saturday at 5:00 - 5.30pm

Sunday at 12:00 noon ? 12:30 pm

THE AUTOCAR SHOW
This week on The Autocar Show, Kartikeya Singhee embarks on a historical journey ? The Mughal Road. The road not only connects Kashmir to Jammu but also to mainland India. The Mughal Road is of strategic importance to the region - it can boost the economy, foster a cultural exchange, open ways for newer opportunities for people on either side. Kartikeya Singhee discovers the path as he participates in the Mughal Road Rally in his Ford Endeavour.

Thursday at 10:30 to 11.00 pm

Repeat telecast Sunday at 10:30 ? 11:00 pm

SECOND WAVE
Catch the story of India?s largest automaker which redefined the auto landscape in the country. R C Bhargava, Chairman, Maruti Suzuki India who has steered the company through its toughest times talks about his plans for the future, keeping in mind India?s robust growth story.

Saturday at 3:30 ? 4:00 pm

Repeat telecast at Sunday at 7:30- 8:00 am & 9:30 ? 10:00 pm

TECHTREE
This Independence Day, TECHREE focuses on being Indian. The show features and reviews Netbooks from Indian brands. On After Hours Tech, Bloomberg UTV rewinds time to the early 1900s - way before independence and talks about the technology that was in use at that time!

Friday at 8:30 - 9:00 pm

Repeat telecasts Saturday & Sunday at 2:00 - 3:00 pm

Tune in for all the action this Independence Weekend

only on Bloomberg UTV

MUMBAI: It is that time of the year again when every Indian citizen?s heart fills with happiness, pride and patriotism. India is all set to celebrate its 63rd Independence Day this weekend.

SAB, India?s leading family comedy entertainment channel is gearing up to rejoice Independence Day in style. FIR, Lapataganj & Mrs. & Mr. Sharma Allahabadwale will have interesting stories intertwined around August 15th, 2010.

In Mrs. & Mr. Sharma Allahabadwale the story revolves around how Mr. Sharma?s concerned as he realizes neither his office colleagues nor his society people are excited about the big day. He takes an initiative and organizes a flag hoisting ceremony in the society ensuring everybody?s participation. The entire society starts its preparations with Kids gearing up for their performances on songs like Nanha Munna Rahi hun and elders join in the celebrations with an entertaining sequence on Yeh Desh Hai Veer Jawanoon Ka. In the end the show leaves viewers with a message that we can give one day of our precious time towards our own nation and celebrate it with great pride.

Divyanka Tripathi aka Mrs Sharma said, ?Independence Day always brings back the beautiful memories of school days for me when we used to enjoy performing extracurricular activities and eating sweets with our friends. This year, I plan to stay home and spend the whole day with my family watching my favorite patriotic flick.?

Another popular show from SAB TV, Lapataganj, also celebrated the day with a flag hoisting ceremony followed by sweet distribution. In the show Lapataganj residents wake up to an unexpected morning with water in their taps and light bulb working. They realize it is because its Independence Day. Later as usual biji goes and barks outside Maui?s house and she comes out and yells at him, and he states that as today is Independence Day he is free to do whatever he wants. Kachua and sughandi try to make him understand the true meaning of independence that has been earned by all the freedom fighters. Biji is given a challenge to survive one day of British rule in lapataganj.As the story unfolds Biji has realization of the importance of Independence Day & the struggle undergone by freedom fighters to achieve Independence from britishers.

Abbas Khan, our Biji Pandey said, ?It was a great experience re-enacting the entire British era sequence. I look forward to Independence Day every year and this year I plan to spend my whole day with children at the Municipal Corporation near my house.?

Chandramukhi Chautala, the go-getter Haryanvi cop of F.I.R will be fighting a terrorist Bullet Boxer who has plotted for the Minister?s death and trapped Gopi, Gulgule and Inspector Aryan due to which they get imprisoned for 6-months. The Independence Day episode will see some fun filled, spine chilling excitement as Ms Chautala lays down a plan to catch the terrorist and rescue her team members. At the end she challenges the terrorist that she will hoist flag at the Police station.

Kavita Kaushik aka Chandramukhi Chautala said, ?This Independence Day I would like to highlight that what we are lacking is love and compassion towards one another. Through our show, we aim to bring smiles to people?s faces. I would like to thank and salute our police force for always being there for us in difficult times.?

Swapnil Joshi aka Vinaychand from Papad Pol will make this day special for school children at the Municipal school in Kandiwali.He said, ? I celebrate this day every year with these kids and we hoist the flag and have fun filled activities on Independence day.?

Catch the Independence Day special episodes for a fun-filled and entertaining week only on SAB

Mrs. & Mr. Sharma Allahabadwale on Mon- Thursday at 9.30 p.m.

Lapataganj on Mon- Thursday at 10.00 p.m.

FIR on Mon-Tuesday at 10.30 p.m.

Asli Maza SAB ke Saath Aata Hain

MUMBAI: Spend this Independence Day with NewsX, soon to be re-launched in a new avatar as IMN News, with an exciting line-up of discussions and interviews for it viewers on weekend.

The line-up for the weekend is as under:

India@63 - The New Guard: NewsX brings a focused discussion on the role of youth in shaping the future of India as we approach India?s 63rd Independence Day. Young leaders and achievers of India, Kalikesh Singh Deo -Member of Parliament, Sanjay Gupta ? Bollywood Film Director and Anuja Chauhan, - Author, discuss the importance of young India, their dreams for India, and nation?s shift of gravity towards the youth.

Telecast Details: Saturday, Aug 14 @ 6.00 pm

Sunday, Aug 15 @ 2.00 pm (Repeat)

In Conversation with Praful Patel: Catch Civil Aviation Minister, Mr Praful Patel in a discussion with Saeed Naqvi. During the conversation, Mr Patel talks about current scenario of the Indian aviation industry and how it is changing for the better as compared to the past. He also talks about the recently opened terminal T3 in Delhi as being his contribution to the commonwealth games.

Telecast Details: Saturday, Aug 14, 10.00 pm

Sunday, Aug 15, 5.00 pm (Repeat)

India@63 - The Path to Progress: Witness leaders of India as they review India?s journey to progress since Independence, identify potentials of today?s India and anticipate challenges for the future in different sectors of National Economy and Growth. NewsX brings Montek Singh Ahluwalia, Deputy Chairman-Planning Commission, Jaswant Singh, Hon?ble Member of Parliament, Vir Sanghvi, Advisory Editorial Director- Hindustan Times and Meera Sanyal, Chairperson & Country Executive - ABN Amro/ RBS Bank India - together on one single platform..

Telecast Details: Sunday, Aug 15 @ 6.30 pm, 11.30 pm (Repeat)

IMN News is the new brand identity that the premier English news channel NewsX will soon assume. The new look of the channel will be unveiled soon, and be accompanied with a similarly redesigned website, IPTV service and mobile TV.