Mumbai: In a consumer study conducted by Ormax Media, 41% respondents felt that the Mumbai Indians team had the maximum chance of winning the fifth edition of IPL.

The study was conducted across 16 cities in India, among males and females in the age group of 15-34 years. The other teams in the top 3 are Chennai Super Kings and Kolkata Knight Riders.

The table below shows the ranking of all teams, based on the percentage of respondents who felt that the team had the maximum chance of winning IPL 5.

Ormax Media?s Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5 starts today. The first phase of this research involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. The study is being conducted across the six metros.

Speaking about both the studies, Shailesh Kapoor, CEO ? Ormax Media, said: ?There are two aspects tothe IPL property ? the cricket and the advertising. While Mumbai and Chennai are the current favorites, we?ll be tracking how this changes over the course of the tournament as well. The advertising aspect will be tracked using DAC, which is a now a popular tracking tool in the advertisers community.?

Mumbai: Mumbaikars on Wednesday witnessed a unique sight at a hoarding at Mahim Causeway. Godrej Interio showcased its Limited Edition sofas on the hoarding, which is 15 feet off the ground, the same hoarding saw a fashion show on top, Live. Real models performed a fashion walk showcasing real sofas, all on top of the hoarding that lasted for an hour. Ace designer Anita Dongre has designed the skins of the sofas on display.

The event was aimed at showcasing Godrej Interio?s Limited Edition designer sofas to a larger audience at a public place. Mahim Causeway was chosen for its location, position and the fact that over 3 lakh motorists drive down the road every day. The hoarding is located at a major signal where the traffic is static every five minutes for long durations of time.

Says Mr. Anil Mathur, COO Godrej Interio, ?We wanted to show Godrej Interio?s philosophy of innovation and creativity in real life, and to do it at a public place was to say that design and style is not meant just for the classes. Our Design HQ centre that produces high design products are meant for masses and is aimed at bringing about style consciousness among people in general. This was our inspiration for organising a fashion show atop a hoarding, 20 feet off the ground!?

Anita Dongre has designed the skins of Godrej Interio ?FreeStile? sofas put on the fashion show. The FreeStile sofa range comes from the stable of Design HQ, the Godrej Interio design centre and are a creative marvel. They are multiple unit modular sofas that can be arranged and rearranged for living rooms of different shapes and allows people to use their individual creativities rather than relying on the original shape of the sofas.

The FreeStile range comes in five designs, and with only 30 pieces produced for each design, it is a highly limited-edition designer collectible. The range is available at select Godrej Interio stores across India under the Design HQ sections.

Mumbai: Adding to the galaxy of globally celebrated speakers for Knowledge Seminars at Goafest 2012, the Goafest Committee announced three more names of speakers-Erik Vervroegen, International Creative Director, Publicis Worldwide; and Lucas Watson, Vice President, Global Sales and Industry Marketing, YouTube and Simon Wardle, Chief Strategy Officer, Octagon.

Commenting on the lineup of globally celebrated speakers for Goafest 2012 Knowledge Seminars, Mr. MG. Parameswaran, Member of Goafest 2012 Committee said, ?At Goafest 2012, we have brought together not just great speakers, but thought disrupters. Our main aim is to enable the transference of thought provoking ideas, radical enough to stimulate actions that truly stand the test of time.?

Mr. Arvind Sharma, Chairman, Goafest 2012 Organizing Committee added, ?We want the young minds to get an opportunity to engage in conversation with extremely distinguished personalities of the communications industry. Getting these stalwarts of the industry to speak at the Knowledge Seminars will prove a great learning experience for the younger generation and will encourage them to do great work.?

Goafest 2012 has received tremendous amount of registrations. The ?Marketing Wizards? initiative has been an instant hit with the young marketers and a lot more participation from young clients is expected this year.

Mumbai: After holding the Number 1 title in kids? Genre over the past 6 months**, POGO has added two more titles to its mounting heap of accomplishments.

POGO achieves the Highest GRP of 174 in almost the last 6 years in the kids? genre. (Cartoon Network earned 181 GRP?s in week 21 of 2006) Also, the premier of ?Chhota Bheem movie: Dholakpur to Kathmandu? delivered 2.4 TVR at Sunday 12:00 Hrs. It is the highest TVR of any movie or show in 2012. This combined has led to POGO dominating the viewership pie with 25.6% relative share.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, ?We are elated with POGO?s increasingly better performance, week on week, and the irrefutable contribution of Chhota Bheem in making the channel reach such a milestone. The response received from our viewers is nothing but an encouragement to continue to provide quality and engaging content so as to surpass these accomplishments.?

Mumbai: Wire and Wireless (India) Ltd. (WWIL), the leading cable television service provider in India will be offering highest number of channels in the first phase of digitization in its three lucrative markets of Delhi, Kolkata and Mumbai, under SITI Cable brand name.

SITI Cable is on the forefront to provide advanced IP based digital delivery platform that will transmit superior quality TV signal to subscribers. It will also delight subscribers by offering 400 SD channels having better quality picture and audio compare to analogue cable TV. Further it will offer 30 HD Channels and TV signals that remain uninterrupted even in bad weather. The subscriber needs to install SITI digital Set-Top-Box (STB) with their TV set to receive these high quality TV signals.

With about three months to go for first phase of digitization of cable tv networks in Delhi, Mumbai & Kolkata comes into effect; the company has made all arrangements to deploy three million set-top-boxes in these three cities. STB?s are getting procured from multiple vendors so as to ensure smooth supply of STB?s to the subscribers. The STB deployment to the subscribers has started in Delhi and Kolkata market

The multi-fold increase in subscriber number is expected with the digitization. Such exponential growth in subscriber numbers requires huge infrastructure to serve them as well, for which SITI Cable is well positioned.

The company is technologically ready to further augment its channel carrying capacity in times to come.

Mumbai: STAR Pravah has achieved new heights in Wk 13?12 as the channel was crowned Maharashtra?s No 1 Channel beating its existing HGE and MGE competition with an impressive 240 GRPs. According to TAM; the channel beat its own record 234 GRPs in Wk 5?12 making it Maharashtra?s most viewed channel in the past week.

STAR Pravah offers its viewers the right mix of Marathi fiction and movie content including the recently launched fiction show Devyani and the World Television Premiere of National Award winning Best Film, Deool. STAR Pravah has been consistently growing over weeks and in a process of generating unique and fresh content for the audiences. STAR Pravah has assumed leadership in Maharashtra beating its MGE competitors and is now in a close leader amongst its HGE counterparts in Maharashtra. In Mumbai the channel has garnered a whopping 300 GRPs while it leads the Pune market with 373 GRPs.

Shrabani Deodhar, Head of Programming, STAR Pravah, says, ?STAR Pravah has always been inclined to delivering the best of variety entertainment to our audiences and offering some of the unique and never seen before concepts. We are immensely happy with the overwhelming response from our viewers.?

STAR Pravah boasts of path breaking shows like Pudhcha Paul, Swapnanchya Palikadle, Bhanda Saukhya Bhare that have been slot leaders at their respective time slots at 7.30 pm, 8 pm and 6.30 pm. In week 13?12, Pudhcha Paul (7.30 pm) and Swapnanchya Palikadle (8.00 pm) fetched the highest TVR across MGE with a 4.2 and 4 TVR respectively. STAR Pravah also ranks No 1 with a maximum of 114 GRPs in the weekday day time part cutting across its HGE and MGE competition. Continuing its legacy of premiering some of the best Marathi blockbusters, the channel will be soon airing National Award Winner Best Marathi Film Shala in the month of April exclusively for its viewers.

Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,? We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before."