• CNN to air special 'Greening India?

    Submitted by ITV Production on Mar 15

    MUMBAI: In an edition of CNN?s Eco Solutions, Mumbai based international correspondent, Mallika Kapur takes viewers on a scenic tour of India‘s greener side. A few small institutions to corporate India have focused on green initiatives and significant changes are visible today from cutting-edge clean technology to innovative grassroots projects. Eco Solutions Greening India captures

    The impact that the green movement is making in India in a half-hour special airing 18 March 2010 at 2 pm. CNN Eco Solutions journey starts from Shirdi, a holy destination in the western region of India where solar cooking is revolutionizing life at one of India‘s most celebrated temples. Solar cookers have replaced heavy-polluting traditional stoves making it cheaper and greener for the temple to host hundreds of thousands of pilgrims visiting daily.

    Next, Eco Solutions visits a remote village in South India where the solar lamp is lighting up thousands of life stories. Solar energy may be the answer to India?s huge energy deficit as today almost half of the country?s population lives without power.

    Deepak Gadhia of Gadhia Solar Energy Systems Pvt. Ltd. said, ?We soon realized what India needed was appropriate technology, not high technology. The most satisfying projects are the ones we do in the villages, where we can convert the whole thing into a smoke free village. We realize that it‘s not about technology, it‘s about social engineering. For those who cannot afford it, we have to social engineer so that they can pay from the profit and not from the pocket. India would change if we could have this technology in 500,000 villages in India.?

    Greenpeace India Siddharth Pathak said, ?In India, you still have a long, long way to go for environment friendly technology innovation, but the potential is immense. We need to exploit that potential rather than waiting for the world to change and world technologies to come into India. I would say India can take on a leading role in developing solar or renewable technologies in the world.?

    India is known around the world as a burgeoning car market and CNN?s Eco Solutions takes a closer look at India?s homegrown brand that hopes its green technology can capitalise on this potential. Kapur finds out how an electric car company has big plans for more than one billion people in India and even bigger plans for the world.

  • Riya & Parag win the war for love Get crowned as the king & queen of Vodafone MTV Splitsvilla3

    Submitted by ITV Production on Mar 15

    MUMBAI: The war has come to an end and the winners have conquered the thrown. MTV - India?s number one youth destination has announced Riya and Parag as the hottest couple in the country. As the winners of the third season of the hit reality show, Vodafone MTV Splitsvilla 3; Riya & Parag, will get to host their very own show on MTV along with a cash prize of 5 lakh each!

    With the most unexpected finale, this season of Vodafone MTV Splitsvilla 3 saw moments that were truly shocking. The last episode saw the winning task, ?the leap of faith? where the winners, Riya and Parag were challenged by co-competitors Kriti & Vikas. For the final clincher task, the boy hung upside down, more than 20 feet above the ocean... and the partner had to run, jump on a diving board, catch their partner?s hand, and HANG! This challenge was won by Riya & Vikas in a matter of seconds!

    Ecstatic Riya & Parag say, ?It was a big deal for us to win this show as we didn?t expect to get to the finale, forget winning considering the tough competition we had. Each couple was giving their best. It has been a long and exciting journey & we?re thrilled to be crowned King & Queen. We?re looking forward to be on MTV on our very own show! Yippie!?

    This twisted tale of love has finally found its winner and has come to an end after a long loving combat. The winners will be seen on MTV hosting their very own shows bringing to the viewers entertainment like never before.
     

  • Channel [v] takes internet love stories to the next level!

    Submitted by ITV Production on Mar 13

    MUMBAI: What happened when ?Angel Eyes Divya? met ?Smarty Pants Rohit? in a private chat room one day? Did love blossom? May be it did? Channel [v] will now make these cyber lovers meet face-to-face for the very first time in the brand new internet based reality show Sprite [v] Lovenet starting 19th March at 7pm!

    This first of its kind show will explore the real world of couples dating online. From the virtual space these couples will now get a chance to peek into the everyday space of their partners ? right from their closets to their gym to even views from the friendly next door neighbour. [v] raids it all!!

    Helping the couples in this mission will be the funky VJ Manish & the one and only Chandigarh ki Shakira - Alisha. This duo will go all out in helping the couple reveal fact from fiction ? While Manish will help the guy get more than a peek into the girl?s space ? her room, even her vanity case; Alisha will be the girl?s partner in crime in unearthing her online Romeo?s territory ? these two shall rummage through his locker, drawers & also the bathroom?. The VJs will play Cupid?s spies & go right into the uncharted territory of their online partners ? they will dig out each other?s dirt (if at all!) right from the ex-files to even content on the partner?s i-pod. If they get lucky they will also be privy to the change in their pockets! All this, of course, without the other partner knowing.

    At the end of this [v] operation, the couple will learn if they have been conned by the make believe world of their partner or if indeed they verified the truth for themselves. This will all culminate in finally meeting their partner face-to-face for the first time on a date set up by [v], here they will confront each other about all that they uncovered & then finally decide if they want to ?Hang on? or ?Move on?

    Uncover the truth for yourself? tune-in & find out if these web fairy tales end up as stories of True Love or True Bluff. All this only on the newest naughty playful show from Channel [v] ? Sprite [v] Lovenet, starting 19th March, every Friday, 7 PM

  • ATP 1000 Masters 2010:BNP PARIBAS OPEN Live on Ten Sports

    Submitted by ITV Production on Mar 13

    MUMBAI: Get ready for some thrilling tennis as the world?s top players gather in Indian Wells, California for the BNP Paribas Open.

    In the men?s draw three time winner Roger Federer will be back in action for the first time since his dominant performance in the Australian Open. The Swiss player?s excellent start to the season has been interrupted by a bout of lung infection. The world number one seemed to be in the best form of his career in Melbourne and experts have predicted he will dominate this season and may go on to complete a Grand Slam. Federer says his priority is to retain his number one ranking and a win in Indian Wells will be a warning to his rival that the Swiss is back at his best.

    World number three Rafael Nadal will be hoping to defend the title he won last year in a one sided final against Andy Murray. Nadal has won the event thrice and having won 15 ATP World Tour Masters 1000 title is placed just one behind Roger Federer and two behind all time leader Andre Agassi. Like Federer, Nadal will also be making a comeback here. The Spaniard appears to be on the mend following the latest knee injury that affected him at the Australian Open, and he has been back in full training at home in Mallorca

    However Nadal is yet some way off from his best and the man most likely to challenge Roger Federer will be number 2 seed Novak Djokovic. Even though he did not win a grand slam last year the Serb was remarkably consistent. He appeared in 10 ATP finals winning 5 titles. He has a good start to 2010 winning the Dubai Championships.

    In fact the elite of tennis will be in action at Indian Wells. The field comprises all the top 10 players in the world with the sole exception of the Juan Martin del Porto who is suffering from a wrist injury. So stay tuned to Ten Sports and make sure you do not miss out on any of the excitement that lies ahead.

    Additional Information: The BNP Paribas Open, the first of nine ATP World Tour Masters 1000 events, showcases the best men‘s and women‘s players at the Indian Wells Tennis Garden. The tournament is played on hard courts and is the best-attended tennis tournament outside the four Grand Slam tournaments. In 2009, the Coachella Valley welcomed a record 332,498 people to the 12-day tournament, eclipsing the mark set the previous year when it became the first tournament outside of the Grand Slams to pass the 300,000 mark.

  • A campaign created by Ogilvy Mumbai

    Submitted by ITV Production on Mar 12

    MUMBAI: The launch of the most awaited sporting event - IPL 3. What should be the print ad on the day of the opening ceremony? How could we create a buzz?
    Yes, it doesn‘t get bigger than the front cover. But could we top that too? Was it possible to stand out by idea and not just on big spends?

    A simple idea was created by Ogilvy. Have eight different front page versions of the same newspaper, on the same day, across India. On each front page, a different captain. So if you got Dhoni on your newspaper‘s front page, your neighbour woke up to Sachin on his front page. Making each front page a collector‘s item. And the buzz it has created is evident. If your favourite IPL team is not on your front cover, go out and find a front cover that has it.
    This print campaign has been released in Hindustan Times (all editions), Mid-Day (Mumbai), the very idea created by Ogilvy was a media innovation in itself.

    "This job, from brief, to idea, to execution, felt like an IPL match. The team was all charged and excited from word go. They played together and slammed all doubts out of the stadium, making this idea come alive, ? says Satish deSa, Associate Creative Director, Ogilvy & Mather, Mumbai.

  • Play 6UP and win Rs 50,000 during the first match of IPL2010!*

    Submitted by ITV Production on Mar 12

    MUMBAI: 6UP, the runs per over sms game, gives yet another opportunity to cricket enthusiasts to win cash prizes up to Rs 50,000 while watching live cricket during the IPL 2010. The fun begins with IPL?s first match - Deccan Chargers?vs Kolkata Knight Riders on March 12, 2010. 6UP is a unique mobile based game, without peer or precedent. With 6UP going live this IPL 2010, it will give fans the opportunity to interact with live cricket in a way that adds a challenge and thrill to watching the game.

    On this occasion, 6UP Co-founder, Mr. George Tomeski said, ?We?ve received an overwhelming response for 6UP during Champions Trophy and Champions League. There have been 2840 winners to date and the total prize money has summed up to Rs 58 lakhs. With the IPL 2010 in the country, there?s a lot more excitement and frenzy amongst the fans. We are hopingthat we will have more and more winners this year from the country during this season of IPL 2010.?

    6UP is an interactive game of skill that involves making predictions about live cricket overs i.e. players can take into consideration the situation of the match - playing conditions, the required run rate, the batter, the bowler prior to making a play. Players have an insight into everything that?s happening in the match and it is the only game of its kind in the world designed to enable players to participate in the game in true, real time. It makes you ? the fan- part of every minute of the action.

    Play 6UP and Association with the Steve Waugh Foundation Global:

    Inspired by the integrity, dedication and commitment of Steve Waugh, Iplayup/CRICKET is proud to support Steve and his Foundation. Through this association, each time someone plays the game of 6UP, Iplayup/Cricket will donate to the charity. Steve, a passionate supporter added, ?6UP is going to add something for the spectator watching the game. It?s interactive, it?s fun and it?s about playing against someone else and testing your skill!?

    How to play 6UP*

    Send in your 6-ball entry, eg 102004, to 533446 @ only Rs. 5/-Make sure you send it before the start of an over. Get 6, the first 5, 4 balls or the RPO right, Win up to Rs50,000! For details please see www.play6up.in.

    In the first match of the IPL, fans can win Rs10,000 per over, Rs20,000 in over 5 and 15, and Rs50,000 in over 10 of each innings. For T&Cs please see www.play6up.in
     

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