MUMBAI: Rediffusion - Y&R, has won two pencils at the prestigious One Show Awards 2010. The pencils have been bagged for their campaigns titled ?Avatar? and ?Harry Potter? for Seventymm.com, in the Category: Collaterals ? Posters, POP, & In-store advertising. The winners will be felicitated at the upcoming One Show Awards to be held in New York on 10th - 16th May 2010.

They have also received a Certificate of Merit in Design, Category: Collaterals ? Posters, POP, & In-store advertising for Exorcism / Kenwood (Singer), a client based out of Colombo, Sri Lanka.

In addition to this, Keegan Pinto, Creative Partner, Mumbai has won a Pencil for his work ?Soap Card? for The Backpacker Co. which was entered in an independent capacity.

Minakshi Achan, Chief Creative Officer, Rediffusion ? Y&R said, ?Rediffusion ? Y&R has assigned 2010 to be the year of Brave Work, as we believe that is the only work that wins; not only awards but also clients. This recognition in the first quarter of 2010 itself is a reflection to that commitment by our teams. This is just the beginning and we hope to repeat this success across all our other brands as well.?
 

MUMBAI: The number of telephone subscribers in India increased to 621.28 Million at the end of March-2010 from 600.98 Million in February-2010, thereby registering a growth rate of 3.38%. With this, the overall Tele-density in India reaches 52.74.

Wireless Segment (GSM, CDMA & FWP)

Wireless subscriber base increased from 564.02 Million in February-2010 to 584.32 million at the end of March-2010 registering a growth of 3.60%. Wireless Tele-density stands at 49.60. Detailed statistics is at Annexure-I.

Service Provider wise Market Share as on 31-3-2010

Wireline Segment

Wireline subscriber base at the end of March 2010 remains at 36.96 Million, same as in February-2010. BSNL/MTNL, two PSU operators hold 84.77% of the Wireline market share. Overall Wireline teledensity is 3.14. Detailed statistics is at Annexure-II.

Service Provider wise Market Share as on 31-3-2010

Broadband (? 256 Kbps download)

Total Broadband subscriber base has increased from 8.59 million in February-2010 to 8.75 million in March-2010, there by showing a growth of 1.90%.

MUMBAI: Picture Perfect gets a rare opportunity to shoot with V K Murthy, a legendary cameraperson who‘s been behind Guru Dutt‘s films like Pyaasa, Kaagaz Ke Phool, Sahib, Bibi aur Ghulam ... all classics in the history of Hindi cinema.

This week?s special episode traces this 87 year old man‘s work, what makes him great, his association with the famous Guru Dutt and his influence on generations of filmmakers.

Don?t miss this episode on Picture Perfect this Friday, April 30th, 2010 at 10:30 pm and repeat airing on Saturday, May 1st, 2010 at 8:00 pm only on NDTV Good Times.

MUMBAI: The Jaago Re campaign - "Aaj Se Khilana Bandh, Pilana Shuru" has taken a new turn by focussing on corruption in educational institutions. It could not have come at a better time than now considering admission season is round the bend.

Every year, around this time, parents spend sleepless nights and most of their saved up bank balance to get their child admitted into the desired engineering or medical college. And the fact that educational seats are given out on the basis of bribes and not individual mettle, at times, even results in disastrous steps like suicide by students.

The new Tata Tea Jaago Re campaign conceptualized by Lowe Lintas, takes the issue head on and fixes the responsibility for eradicating corruption from education system on parents themselves. One of the biggest evils associated with the education sector has been the practice of parents bribing to get their children?s admission into educational institutions.

The TVC narrates a similar story. Aptly summarized by - ?Chai Piyo, Padhai Karao? - the commercial drives home the point that parents bribing and buying admission for their child is akin to educating children to grease palms to get things done. It?s almost like giving children a lesson in corruption, that easy way out is to keep bribing to achieve what we want in life. It?s an incisive take on how choices we make early-on pave the way for how we conduct ourselves, later on, in all spheres of life.

The ongoing Jaago Re campaign - "Aaj Se Khilana Bandh, Pilana Shuru" ? is an attempt to awaken every Indian to the fact that corruption exists because we feed it, we bribe to get things done. This campaign takes the brand credo ? ?be the change you want to see?, a step further by fixing the onus of stopping corruption on every citizen. It urges people to stop feeding - ?Khilana bandh?, that in order to eradicate corruption, we must stop giving bribes. And it turns the phrase of ?khilana-pilana? - widely coded term for bribing, on its head by advocating ?khilana bandh, pilana shuru?. Wherein ?pilana shuru? is signified by a cup of TATA Tea

TATA Tea Jaago Re campaigns have been triggering positive debate and discussion in nation building. It certainly has raised the bar by becoming the ?awakening agent? of the entire nation. And this time it?s out to awaken parents responsible for corruption in education system with a sharp message- ?Chai piyo, Padhai karao?.

MUMBAI: Will the hemlines be long or short? Is the colour of the season black or brown? What should you sport this autumn winter? How to make the most head turning style statements? Get all the answers you want on our special series on the Wills Lifestyle India Fashion Week Autumn Winter 2010!

In the first episode, get India inspired with collections from Tarun Tahiliani, Ritu Kumar, Meera and Muzzafar Ali. If fresh and out-of- the-box appeals to you?then watch out for young designers Masaba Gupta and Koga. Don?t miss the head turners from day 1, spotted by anchor Ambika Anand and experts from the field of style round up the day?s shows exclusively for you.

Get the complete lowdown, from on and off the ramp, in this fashion filled episode of Wills Lifestyle India Fashion Week this Monday, April 26th, 2010 at 8:30 pm with a repeat telecast on Saturday, 1st May at 9 pm only on NDTV Good Times.

MUMBAI: Little World is a mid-summer holiday special show for tiny tots that adds zip to the carefree sunny days of outdoor sports, playstation games and vacation trips.

Telecast every Sunday at 10 am it consists of an entertaining half-an-hour filled to the brim with an assortment of programmes, in which the petite viewers can get acquainted with exceptional youngsters, pick up tips on simple craft making and watch the antics of adorable moppets like themselves.

The programme opens a window to extraordinary young individuals drawn from amongst their contemporaries from all walks of life. Some of them are prodigiously talented in certain areas while others are ?atypical? kids indulging in off beat activities such as devoting time for a social cause; awakening realization about environmental conservation; creating public awareness on the need to cut down electricity consumption etc. By showcasing such model youngsters, the show nudges their budding minds awake to new possibilities and encourages them to emulate the example of their peers.

There are enjoyable art and craft sessions in which the imaginative anchor reveals the trick of sketching figures with a few strokes of the pen or carving figures out of cardboard in easy-to-do steps. Trying out these examples will not only keep them creatively engaged but will also stroke their latent imagination and bring any hidden talents to the fore.

Every episode has candid camera clippings that have caught the lisped baby talk and bustling activities of the Lilliputian cherubs, captured the little imps of mischief at their naughtiest best.

Little World is a recreational diversion in between the non stop fun n? games that guides through entertainment and teaches while amusing , thereby heightening the enjoyment of the summer break.