MUMBAI: The cadets are startled as their eliminated comrades, Akshaye and Nazneen, walk into the camp as wild card entries. Sly mind games dominate a day off from assignments with both the contestants trying hard to convince their fellow cadets on why they deserve to stay in the game, as one of them will be sent back home.
Will Nazneen?s re-entry spark some edgy moments with Anurag, as their past vendetta comes into play again?

For the first task this week, cadets must monkey crawl along a path, suspended over which is a sniper. The cadets must then suspend themselves from the rope, use the sniper to shoot a target and then crawl to the end of the rope. Intensifying the torture levels, the second task which is time bound requires cadets to monkey crawl in hot sand with their weapon along with a log of wood tied to their feet. At the end of the task, they must find a bowl containing 5 keys one of which will release the weight and bring time to a halt.

The perennially injured Karan?s wounds were aggravated with the first task and he is indecisive of whether to continue into the second or not, as it may cause more damage to his injuries than there already is.

Will cadets complete their task under these death-defying conditions? Watch Karan undergo some of the gruesome tasks, only on D3 Commando Force: Dadagiri against Terrorism this Saturday, June 26th at 7 p.m. only on UTV Bindass!
 

MUMBAI: Hon. Finance Minister Pranab Mukherjee will honour ?India?s Most Preferred Brands? at the sixth edition of the nation?s most prestigious awards, the ?Consumer Awards 2010? to be organized by CNBC AWAAZ, India‘s No. 1 business channel in Mumbai on June 28, 2010 at the Taj Lands End.

The CNBC AWAAZ ?Consumer Awards? have now become a consumer preference benchmark. These awards have been developed basis an exhaustive and comprehensive research which is conducted across the country, both in tier-II and tier-III cities, to arrive at a list of ?India?s Most Preferred Brands? as perceived by the end consumer. CNBC AWAAZ conducts this research in association with India?s leading research organisation - The Nielsen Company.

This year, the channel has introduced new categories of awards focusing on individuals behind the success of various brands. These categories include - ?Brand Marketer of the Year?, ?Media Agency of the Year? and ?Creative Agency of the Year?.

The celebration thus begins for those brands and the impeccable people who have made a mark by taking their brands out to the consumers at large in the world?s most sought-after-markets ? India. These brands have managed to rise to the position of ?India?s Most Preferred Brands? by creating an explicit communication strategy for a multi-linguistic nation.

Attending the award ceremony would be luminaries such as: Nitin Paranje, CEO, Hindustan Unilever Ltd.; Kishore Biyani, Founder & Group CEO, Future Group; Sanjay Kapoor, CEO, Bharti Airtel Ltd.; Chanda Kochar, MD & CEO, ICICI Bank Ltd.; O P Bhatt, Chairman, State Bank of India; TS Vijayan, Chairman, LIC; Kuldeep Goyal, Chairman & MD, BSNL; Bhargav Dasgupta, MD & CEO, ICICI Lombard; PRP Nair, Senior Advisor, RK Swamy BBDO; Marcelo Villagran, MD, Bata India Ltd; Colvyn Harris, CEO, JWT; Sam Balsara, CMD, Madison Communications; R Gowthaman, MD, Mindshare India, Ambi M G Parameswaran, ED & CEO, Draftfcb Ulka Advertising, Mumbai; Arvind Sharma, Chairman & CEO, Leo Burnett; Mahesh Chauhan, Group CEO, Rediffusion Y & R; R Balki, Chairman & CCO, Lowe Lintas India; Prasoon Joshi, Executive Chairman, McCann Erickson India; Harindra Singh, MD, Percept Holdings; Lynn D‘Souza, Director, Lintas Media Group and Genelia D?Souza, Actor & Brand Endorser of the year.

The winning brands have remarkably delivered real value for money for its consumers. The primary reasons for their popularity amongst consumers are their easy availability in the target markets and the development of a strong brand identity through advertising and marketing skills.
 

MUMBAI: Anupam Kher has been named the Goodwill Ambassador of the Pratham Education Foundation.
As Goodwill Ambassador, Kher will undertake a planned trip to the USA later this year to meet and encourage supporters of the organisation along with the Foundations USA chapter.

Kher will also host Pratham‘s informative and educational TV programme called ‘Angrezi OK Please‘.

Recipient of the Padma Shri Award, Kher‘s critical and commercial success runs over 100 plays and almost 400 films. While his accomplishments as an actor are well known, it is his determination to use his eminence to help India‘s children go to school and learn well, that has led to his appointment as a Pratham Goodwill Ambassador.

Averred Kher, "I have always been drawn to the cause of children‘s education which is why I have founded a School of Life Programme. I am certain a lot of synergy will be unleashed in being appointed Goodwill Ambassador for Pratham and in leveraging my media image. By becoming Pratham‘s public face, I hope to augment in its fund raising, capacity enhancement and other initiatives dedicated to the cause of children‘s education."

Kher who also runs Anupam Kher Foundation that is conducted by Kher also has a programme module called ‘School of Life‘ for educating the street children in Mumbai.

MUMBAI: UTV World Movies presents UTV World Movie Nites on the 25th of June, 8p.m. onwards at Caf? Oz, Delhi. It?s that time of the month again where you can enjoy an evening with the best of world culture through some captivating International music.

In an undertaking to popularize world cinema in India, UTV World Movies has taken this initiative to broadcast UTV World Movies ?Generic Promo? with an engrossing musical demonstration by local bands for movie and music lovers. Generic promos of UTV World Movies will be showcased in the backdrop while the band plays.

?Five 8? was formed in 2005. Initially formed as a college band, Five8 did exceedingly well in the college circuit, winning most of the competitions it participated in. They decided to take the potential of the band further, to write more music and establish a unique sound of the band. The idea was to play more original music. One year down the line, Five8 is now a professional outfit, playing music centered on the genres of progressive rock and funk ? with influences of 80?s rock. For the future, the band hopes to play as many performances as possible, write more material and work towards a wider audience as well as the conceptualization and release of an album.

Host: - UTV World Movies
Venue: - Caf? Oz, Khan Market
Date: - 25th June
Time: - 8 p.m. onwards

MUMBAI: MUMBAI: Viacom18 has been adjudged as India?s best company to work for, in the Media and Entertainment sector, by the US-based research and management consultancy company Great Place to Work Institute (GPWI).

GPWI has unveiled the 2010 list of ?India?s Best Companies to Work For? from over 400 participating companies. The top 50 list does not contain any other media and entertainment company.

Viacom18 is also the 26th best place across industries in India as per the study. Viacom18 is the JV between IBN18 and Viacom Inc. It operates channels like Colors, MTV, Nick and Vh1.

Viacom18 Group CEO Haresh Chawla said, ?We are extremely proud to be recognised as a Great Place to Work in, not only in the media segment but across sectors. In the last two years, we have been the fastest growing media and entertainment network having grown eight-folds. I attribute this growth to the hot-bed of talent that we have within Viacom18 and the unique entrepreneurial environment that we have been able to create.?

Internet giant Google India notched the top spot in the list, followed by Make My Trip, Intel Technology India, Marriott Hotels India, NetApp India, American Express, India, NTPC, PayPal India, Ajuba Solutions India and SAS Institute.

The criterion for selecting best companies was primarily on the basis of the employees‘ responses to the Great Place to Work Trust Index and the culture audit that judges people practices.

GPWI has been conducting studies to identify and understand the best workplaces since last 20 years and in 40 countries. The 2010 study is the seventh study in India, and the third year when GPWI is conducting it as an independent entity. GPWI claims that more than 400 companies registered to participate in the study.
 

MUMBAI: CNBC AWAAZ announced the winner of the Storyboard Hindi launch campaign contest. The entry from Sneh Nihalani, Creative Partner-Copy, Rediffusion Y&R was adjudged as the winning entry.

As a part of the contest the contestants were asked to craft a launch campaign for this special edition of Storyboard. The winner, Sneh Nihalani, not only won an all expense paid trip to Cannes Lions-International Advertising Festival but also feature in the Special Storyboard episode on the Cannes festival.

The key message of the campaign submitted by Sneh was ?Angrezi mast hai toh hindi masti hai?. The Ads played on the witty Hindi translation of the commonly used words and phrases by advertising professionals such as Brainstorm was written as ?Mastisk choosak aviram bak bak?, dangler as ?phad phad karta dahi-handi soochak? and so on. The entry also included viral videos with English commercials being re-recorded in Hindi to add the witty touch. Sneh was assisted by her colleagues Abhishek Dey, Creative Partner-Art, Rediffusion Y&R and Kashif Memon, Creative Partner-Films, Rediffusion Y&R.

Sneh Nihalani travelled with the Storyboard team and is presently attending the Cannes Lions.