MUMBAI: Gang up with your closest buddies this Sunday to feast on a special Friendship Day treat on STAR World! Watch six of the choicest episodes of F.R.I.E.N.D.S that captures the most special moments of camaraderie and companionship all back to back. Don?t miss the STAR World presents Friendship Day Special Marathon with F.R.I.E.N.D.S on 1st August between 12noon to 3pm!

Based on the theme ?My Friends, My Family?, STAR World will air six of the most enjoyable episodes of the series which celebrate the spirit of friendship. Relive the episode where Joey and Chandler babysit Ross? son and play family to him. Refresh the memories of special occasions spent with friends in your life with the episode on Phoebe?s wedding and Ross? wedding. Enjoy the episode where Joey takes Rachel on a pretend date since she can?t have a normal relationship due to her pregnancy and the camaraderie on Rachel?s daughter?s first birthday party. Finally enjoy the hilarious Thanksgiving episode with your favorite family of friends!

Don?t miss the Friendship Day Special Marathon on 1st August between 12noon to 3pm on STAR World!

MUMBAI: Cuts, colors, silhouettes, forms, accessories, make-up and everything else that will make sure you get that staggering look. As trends create havoc this season, I?m Too Sexy For My Shoes is back to pull it all together. Aiming to make you your fashionable best, the show takes the bar higher this season.

In the 1st Episode of the new season, witness fashion dictates as prophesied by stars like Sonam Kapoor and what‘s hot on the chic-o-meter as you visit the fashion capital of the world, Paris. The "Hotlist" will be your style touchstone this season.

Take a sneak peek into the latest hair styles, make-up fixes, shopping sprees and up-to-date style reports? all that and much more! Only on I?m Too Sexy For My Shoes on Friday, 30th July at 10:00 pm and Monday, 2nd August at 9:30 pm only on NDTV Good Times.
 

MUMBAI: PR Solution , an leading PR & Event Management Group of India launched ?CreativeZ ? with a vision of developing one of the most creative, unique and effective design agency in Central India.

Mr. Ranjan Kumar launched the new cell of PR Solution, ie Creativez . It offers end-to-end creative solutions for various business challenges. He appreciated PR Solution‘s efforts and initiatives.

PR Solution also celebrated its foundation day today with high spirits and enthusiasm. Many programs were organized on the occasion.

The chief consultant of the company Mr. S.Vijay Kumar , says ? We hope that our approach and our partnership are getting the industry to recognize the true and full potential of Public Relations and the long term impact of stakeholder relationship management. We have executed just about every task imaginable in corporate communications in Central India. Many of our successes have been wide-canvass projects

Mr. V N Khanna , Advisor, PR Solution also present at the function stated that ? One key to our success has been the ability to foster strong working relationships across business groups, so that the right skills and experience are brought to bear on every client program.

Many of the dignitaries from Corporate Communication & Media , were present in the function who affirmed that communication and relation is the principle source of life and connection among all life forms on earth, and this is how we have for ever shared our cultures.

The program concluded as Ramit, Hiba & Rahul thanked all for attending and acknowledged that ?success is achieved only with hard work, determination and obedience?.

MUMBAI: MTV, India?s leading multimedia youth platform has crossed a phenomenal number of 500, 000 fans on its Facebook fan page ? www.facebook.com/mtvindia! With a reach of 100mn last year, MTV India?s Facebook fan page is yet another way of going beyond television & right to where the youth is. Innovative content & constant evolution has helped MTV to cater to what the youth looks for today. With a promise of a lot more ?multiplatform-ication? coming up, MTV pays a tribute to the youth of India & says a BIG Thank YOU!!!

The MTV fan page not only talks about music and entertainment, but also talks about important topics like social reform, politics and sports. It is everything the youth can relate to and a platform where they can voice their opinions. The page?s passion points revolve around its fans‘ passion points... thus the 500, 000 and still counting! From television, to now social media, MTV is surely a viral you must catch!

?To keep consumers coming back for more, you need to have constant engagement and TV alone can never do that. Hence the Beyond TV drive. The challenge is to create a meaningful platform and then let the world co-create around it. The fact that over 500K very sharp young minds are a part of the MTV World shows that we are moving in the right direction. But really, this is just the start towards becoming a truly multiplatform brand? says, Aditya Swamy, Senior Vice President ? Sales & Marketing, MTV India on this milestone.
 

MUMBAI: Rediffusion Y&R has conceptulised the latest campaign for their Client Sugar Free with Brand Ambassador Bipasha Basu. The campaign ‘Step to Fitness‘ is to move people from being just ?Fitness Thinkers? to ?Fitness Doers?.

STEP TO FITNESS CAMPAIGN
Creative Agency - Rediffusion Y&R

Production House: 30 secs of Fame

Director: Uzer Khan

Location: Film City, Goregaon and Bandra

Brand and Creative strategy:

? Sugar Free being a leader in the category has a responsibility to grow the category. The biggest barrier for the category is that people think a lot about fitness but do nothing to implement it.

? The challenge for the Brand was to move people from being just ?Fitness Thinkers? to ?Fitness Doers?

? The starting point for the campaign is that people avoid taking up big commitments but if you break it into smaller chunks people will take it up. So if you want people to make a start it is important to give them small challenges which they can achieve.

Creative idea - Take your first step to fitness ?Use Stairs?

? The idea is powerful because it does not require any big commitments or particular fitness regime nor does it force people to change their lifestyle. People can easily make a beginning by taking stairs instead of using an elevator.

Agency Credits:

Creative: Minakshi Achan, Anisha Sarin, Vihar Patkar and Lokesh Padmashali

Account Management: Neville Medhora, Vimesh Shah and Gayatri Nair

Films: Alpa Jobalia, Kashif Memon and Brendon Benjamin

MUMBAI: The verdict is out! Pratyusha Banerjee was chosen as the ‘Nayi Anandi‘ from amongst the three young girls who were poised to take over Avika Gor‘s role as the little child bride in COLORS‘ flagship show Balika Vadhu. The face of the Nayi Anandi was revealed in the episode that was aired on Thursday 22nd July 2010. After various speculations, viewers chose Pratyusha Banerjee from Jamshedpur as the ?Nayi Anandi? in a unique SMS campaign.

As Avika Gor bid good bye to her audience in the sand dunes of Rajasthan, a coy Pratyusha managed to capture hearts with a sparkle in her eye. Balika Vadhu, the show that redefined Indian television, took a five year age leap and held a unique nationwide campaign for the viewers in to pick their ?Nayi Anandi?. COLORS? had shortlisted 3 girls; Jamshedpur?s Pratyusha Banerjee, Lucknow?s Nivedita Tiwari and Mumbai‘s Ketaki Chitale for Anandi?s role.

Speaking about Pratyusha chosen as the ?Nayi Anandi?, Head of Programming, COLORS, Ashvini Yardi said, ?Balika Vadhu is a show that enjoys viewership around the world and has loyal followers across demographics. Balika Vadhu is a simple story of Anandi a childbride?s journey into womanhood. As Avika Gor connected well with the audience we wanted our viewers be involved in deciding who they want to see as their ?grown-up? Anandi. The response that we received in the form of votes was an overwhelming testimony of the love our viewers feel for the characters of this show. I am positive that Pratyusha will take the role of Anandi to newer heights in her grown-up avatar.?

Describing the concept of the age leap, Sunjoy Waddhwa of Sphere Origins said, ?Age leaps let us experiment further with the storyline. Balika Vadhu has created a benchmark in the fiction genre and has always garnered high TRPs. The five year leap is a natural progression. We wanted to bring in a refreshing change to the show and characters? new look, new situations with new twist and turns?.

Pratyusha, a chirpy, nineteen year old pretty girl from Jamshedpur expresses her happiness at being chosen as the Nayi Anandi, ?Anandi has become a household name and is one of the most loved characters on Indian television. I consider myself privileged to have the opportunity of a lifetime to play this coveted role. I am sure the viewers will be excited to see how Anandi matures from a young chirpy girl to a poised mature woman. Avika essayed the role of Anandi beautifully, adding to a superbly written character sketch. I will try my best to live up to everyone?s expectations by getting into the skin of the character.?